TOP NEWS

🍷 Enoturismo italiano: 15 million visitors and €3 billion revenue annually, evolving beyond simple winery visits. Tuscany leads with 63% family-run wineries, 95% landscape emphasis, and 74% cultural focus. 66% offer premium experiences (€60-€90). Challenges: weekend opening (only 47% open Sundays), skill development in digital communication, and professionalization. October 2025 sees Lugana Lab boost strategic enotourism. Enoturism integrates wine, culture, gastronomy, and landscape, creating a comprehensive tourism product.

📱 Portofino, aiming to tackle overtourism, unveiled a new app developed by Engitel. Presented yesterday in the Region of Liguria, the app is free to download. Users can check crowd levels and parking availability by specifying their arrival time and date, helping them decide whether to visit or postpone. With geolocation, visitors can access historical and natural attraction information. Currently in Italian and English, the content will eventually be available in more languages.

📰 On November 13-14, 2025, Rome will host the eighth edition of the Ecoluxury Fair at Spazio Field, Palazzo Brancaccio. In partnership with ENIT S.p.A., this event merges luxury with sustainability, promoting a new travel culture. The fair aims to highlight the importance of eco-friendly luxury tourism.

🏨 The Best Luxury Hotel Awards 2025 winners were announced on October 31, 2025, by we:ll magazine. The awards highlight outstanding luxury hospitality achievements globally. The ceremony took place online, accommodating a worldwide audience. The announcement came from Italy, as indicated by the "it_IT" language meta tag. The post timestamp was at 19:32:44 UTC, with an estimated reading time of 11 minutes. The article can be accessed at wellmagazine.it.

🍾 In 2025, the Italian Ministry of Agriculture recognized the Consorzio Nazionale Grappa, elevating Grappa to the status of protected geographical indication products. From January to July 2025, Grappa exports totaled €19 million, with a 2% volume increase. Germany leads in sales, accounting for over €10 million. Notably, U.S. sales surged by 64%. The broader Italian spirits sector saw exports grow from €1 billion in 2014 to over €3 billion in 2024, a 187% increase.

🍷 Pierdario Fasciano was named Miglior Sommelier FISAR 2025 at the FISAR National Congress in Rome, held from October 24-26 at the Biblioteca della Camera dei Deputati. The event highlighted Fasciano's professionalism and sensitivity. Fasciano, born in 1989, began his FISAR journey in 2015 and previously won the 2022 Northern selection. He was awarded by FISAR President Roberto Donadini, emphasizing the sommelier's role as a cultural ambassador.

🍽 Golosaria at Fiera Milano Rho, from November 1-3, 2025, showcases Piemonte's agri-food excellence. With 94 Denominazione di origine products and UNESCO sites, Piemonte's participation aims to boost global recognition. Paolo Massobrio curates the event, featuring the "Piemonte is – Eccellenza Piemonte" brand. The "Vino dell'Anno" Alta Langa Docg is highlighted. Piemonte's food & beverage sector, valued at over €1.6 billion, exported €8.6 billion in 2024. Over 6.28 million visitors in 2024, with international tourists comprising 53%.

📅 Roma expects 278,700 arrivals and 697,000 presences for the Ognissanti bridge, marking a 3.88% and 4.26% increase from 2024, respectively, according to Alessandro Onorato. In 2024, tourism contributed €13.3 billion to the capital's economy, with sector employment rising 5.5% over three years. These trends highlight a strong 2025 and promising 2026. Onorato emphasizes tourism management as crucial for economic impact on transport, dining, retail, and hospitality.

🌎 World Travel Market London is scheduled for November 4-6, 2025, marking its 45th edition. The event will feature over 40 sessions under the theme "Reimagining Travel in a Changing World." The Ministers’ Summit, in its 19th year, will involve over 50 tourism ministers, including newly appointed UK Minister Stephanie Peacock. Attendance grew by 12% in 2024. This summit, supported by UN Tourism and WTTC, focuses on innovative tourism investment strategies and technological integration.

🏂 Milano Cortina 2026 Winter Olympics will see a 160% increase in foreign visitors from February 1-21, 2026, compared to 2025. Visa Consulting & Analytics reports major arrivals from the U.S., UK, Canada, and the Netherlands, with Milan Linate seeing a 450% increase in traffic. Visa cardholders from Germany, the U.S., France, and the UK bought the most tickets. The event is expected to boost regional economies and technological innovation, with a 95% positive sentiment among Northern Italian SMEs.