TOP NEWS

📅 14.9 million Italians will travel during the Festa della Repubblica bridge, with an average spend of €470 per person, generating €7 billion. The peak travel day is May 30, with 8.7 million travelers. 92.4% will choose Italian destinations, mainly beaches. 24.4% prefer hotels or resorts, while 41.1% will head to the sea, 27.8% to art cities, and 15.6% to mountains. Most will stay within their region, with European capitals being the top choice for international travel.

🌎 2023, Italy: 67.7 million "on the road" tourists are spending nearly €100 daily, mostly on local foods. Ergo's study highlights that 72% of camper travelers explore small Italian towns, reducing emissions by 30% versus car and hotel stays. In 2025, outdoor tourism is expected to grow, with over 38 million foreign visitors (+1% from 2024), generating €4.97 billion directly, and up to €8.85 billion indirectly. Italy's agro-food exports boost tourism from Germany (15.4%), USA (11%), France (11%), and UK (6.8%).

📅 15 million Italians will take advantage of the Festa della Repubblica holiday for travel in summer 2025, marking the start of the vacation season. Trips will increase by 5%, according to Federturismo Confindustria. People will choose more affordable, alternative destinations and shorter stays of one or two nights, mostly in hotels. Half of the travelers will visit areas outside their region, with 10% going abroad. Popular choices include the beaches of Puglia and Campania, art cities like Rome, Venice, and Florence, and relaxing spa vacations.

🚩 Gli Stati Uniti hanno aumentato il "travel advisory" per l'Italia da livello 1 a 2 a maggio 2025, avvertendo di esercitare attenzione a causa del terrorismo. Simile avviso è stato emesso per Spagna, Germania e Francia. I potenziali obiettivi includono attrazioni turistiche e siti pubblici. Il Dipartimento di Stato consiglia di essere vigili e iscriversi al programma “Step”. Prefetto Tagliente sottolinea l'alta attenzione delle istituzioni italiane con un avanzato sistema di sicurezza nazionale.

💵 Federalberghi and Hotrec, supported by hotel associations from 25 European countries, launched a pan-European legal action against Booking.com following a European Court of Justice ruling on September 19, 2024. The court found Booking.com's rate parity clauses violated EU competition law, disadvantaging Italian hotels. Hotels can claim compensation for financial losses and commissions from 2004 to 2024. Registration is open until July 31, 2025, on www.mybookingclaim.com.

🌍 Il 19 giugno a Roma, il Meet Forum – Stati Generali del Turismo Sostenibile si svolgerà presso il Pio Sodalizio dei Piceni, organizzato da Destination Italia per il Giubileo 2025. Questa decima edizione si concentra sul turismo religioso e spirituale. Partecipano ministeri, università e stakeholder, con discussioni sull'impatto sociale ed economico. Dina Ravera, presidente di Destination Italia, sottolinea l'importanza del turismo spirituale per la sostenibilità del Paese. Tra i temi, il Cammino di San Francesco Caracciolo.

🏖 Portofino, Italy, is tackling overtourism. From tomorrow, unauthorized tourist buses can't enter from Rapallo to Santa Margherita Ligure. Mayor Matteo Viacava also plans to regulate sea arrivals using technology to count real-time visitors. A system will indicate when maximum capacity nears, triggering temporary entry bans. Once numbers drop, access resumes. In the interim, tourists can explore Rapallo or Chiavari.

🌍 Etihad Airways sees a 76% surge in travel demand between Italy and Abu Dhabi compared to 2023. Starting November, Etihad will offer over 10,000 weekly seats per direction, with an 80% capacity increase from November 2023. Premium seats will double to over 1,000 weekly. New Airbus A321LR flights enhance services from Milan. Italian stopover bookings in Abu Dhabi rise by 92% since 2024. Strategic partnerships with Ita Airways and Trenitalia expand connectivity.

📈 Alessandro Onorato, the councilor for major events in Rome, highlights the city's evolving infrastructure and brand value on par with Paris. This week, Dior hosted a show, and Dolce & Gabbana are scheduled for July. Four Seasons plans a €300 million luxury hotel investment in Rome. Despite having a third of Milan's five-star beds three years ago, Rome will boost its capacity by 40% in two years.

🗓 UniCredit, Convention Bureau Napoli, and Federturismo Confindustria sign a protocol to boost congress tourism in Southern Italy. ICCA 2024 ranks Italy second globally with 635 international congresses, an increase of 82 from 2023, trailing only the U.S. with 709. A permanent working group is established to leverage South Italy’s strengths, focusing on high-spending and congress segments, enhancing transport infrastructure, and promoting sustainability.