TOP NEWS

🏕 Il 28 maggio a Roma si è svolto il convegno "Insieme per il futuro di Roma e del Lazio". I temi centrali includevano innovazione, infrastrutture, turismo e sostenibilità, specialmente in vista del Giubileo 2033. Marina Lalli, presidente di Federturismo Confindustria, ha sottolineato la necessità di investimenti infrastrutturali per sostenere il turismo. L'obiettivo è migliorare la mobilità e valorizzare le aree periferiche, rendendo Roma più accogliente e funzionale.

🚲 In 2024, Italy is poised to surpass €10 billion in ciclotourism revenue, with over 7.5 million enthusiasts, growing 18% annually. Essential services include water stations (47.4%), rest areas (46%), and first aid points (42%). Italy leads as a top destination, followed by France, Germany, and the Netherlands. By 2030, global sports tourism is projected to hit $2,100 billion, with Europe contributing €230 billion in 2023, expected to exceed €800 billion by 2030.

🍣 Gianni Fernando was crowned the best Italian sushiman at the first Italy Sushi Cup on May 28 in Vercelli. He will represent Italy at the World Sushi Cup 2025 in Tokyo from August 19-22, along with runner-up Clayton Kawamura. Eight finalists, judged by Gentaro Yamazaki, competed in traditional and creative sushi categories. Sponsored by AIRG and JETRO, the event was supported by the Japanese Consulate in Milan and local governments.

🍹 MARTINI® Americano celebrated at the Roma Bar Show with ten international Italian bartenders in Rome. This cocktail, featuring a 14.5% alcohol content, is designed for low-alcohol trends. Events included the renovated Terrazza MARTINI, with Alexander Frezza hosting, and guest shifts at renowned bars like Drink Kong. This initiative is part of the MARTINI® Social Club project, showcasing Italian aperitivo culture.

🍺 Carlsberg Italia partners with Fiera Milano in Rho, showcasing Birrificio Angelo Poretti during events. The collaboration promotes Made in Italy beers and sustainability via the DraughtMaster system, which reduces CO2 emissions. Carlsberg Italia, producing over 1.1 million HL annually, is Italy's third-largest beer producer. Fiera Milano, renowned for exhibitions, is a media hub since 2002, focusing on innovation and sustainability. Marco Pontini and Olivier Dubost emphasize the partnership's importance for enhancing visibility and networking.

📚 Federturismo Confindustria, supported by Google.org's AI Opportunity Fund, will offer a free AI training course in Italy by 2025/2026. Aimed at 750 tourism professionals, particularly women, NEET, and LGBTQ+ communities, the course comprises five 2-hour modules totaling 10 hours. Participants can choose between in-person or remote learning. Each class accommodates 25-30 participants, with sessions organized until May 2026. For details, contact Federturismo via progetti@federturismo.it.

🏖 In 2022, Nicolas Verderosa founded Ruralis in Avellino, Italy, aiming to promote rural tourism. Italy sees 75% of tourist traffic in just 4% of its area. Ruralis received €1.8 million from the Montagna Italia program to enhance its digital platform. This funding supports advanced technologies, a multifunctional rural hub, and host training. The startup, backed by 88 investors, encourages sustainable tourism and revitalizes local communities through digital innovation.

📝 Il 27 maggio 2025, il TAR del Lazio ha annullato una circolare del Ministero dell’Interno che richiedeva l'identificazione fisica degli ospiti, favorendo il self check-in digitale. La sentenza, sostenuta da FARE, elimina l'obbligo di verifica "de visu" nel Lazio, consentendo soluzioni come Chekin. Tuttavia, gli host devono ancora raccogliere e inviare i dati degli ospiti entro 24 ore. La decisione promuove innovazione e conformità nel settore alberghiero.

📅 2024 saw a 44.6% increase in Chinese tourism, with 176,000 travelers visiting Italy, a 24.7% rise from 2023. They spent €226.6 million (+10.2%) and had 2.4 million nights (+14.1%). From January to April 2025, airport arrivals grew by 2.2%, totaling 67,680. Most visitors (96.3%) came for tourism, with 37.9% staying 4-7 nights. Group tours of 10 people make up 36.8% of visits. Summer 2025 projects a 27% rise in arrivals.