TOP NEWS

✈ Asia Pacific arrivals in Italy surged by 55% in 2024, totaling 3.3 million. This contributed to a record 146 million foreign arrivals. North America saw 6.7 million arrivals, up 18% from 2023 and 22% from 2019, fueled by direct flights. EU traffic hit 93.1 million (+13% vs. 2023), with Spain leading at 20.6 million. Extra-EU Europe reached 29.7 million, with the UK at 15.5 million. Notably, Albania surged to 4.5 million (+42%), while the Middle East decreased by 4.8%, though UAE traffic grew by 10%.

🏨 The Venice Times Hotel will undergo rebranding as part of IHG's Vignette Collection by the end of 2025. Located in the historic center of Venice, near Stazione Santa Lucia, it offers 30 rooms, a cocktail bar, a garden, and a restaurant. This marks the third Vignette hotel in Italy after its 2021 launch. IHG aims to enhance its luxury portfolio with this strategic location, expecting strong, year-round demand.

🌏 Nel 2024, le località culturali italiane hanno attratto il 63,2% delle presenze turistiche, con il 57% di turisti stranieri. I musei statali hanno registrato 60,8 milioni di visitatori, generando 382 milioni di euro, con un aumento del 5,4% di visitatori e del 21,7% degli introiti rispetto al 2023. Il Colosseo ha visto un incremento del 20% rispetto al 2023 e del 93,4% rispetto al 2019. Crescita significativa anche per teatri (+11,6%) e concerti (+14,5%).

🎪 Leolandia's tourism grows: 40% of visitors come from Central/Southern Italy or abroad, enhancing park+hotel packages to increase stay duration and customer loyalty. Packages start at 2 days and 1 night, with themed rooms for families. In July, the "Priority Experience" rate is introduced, offering breakfast, priority access with LeoPass, and parking. Leolandia aims for a 20% growth in 2025, boosting park+hotel package demand.

💸 Francesco Zorgno, president of CleanBnB, argues against indiscriminate limitations on the short-term rental market, which employs thousands and aids the economy. He calls for constructive regulation, emphasizing that over 40% of international tourists prefer non-hotel accommodations. Zorgno highlights the positive impact of professional short-term rentals on property revitalization and urban economy, stressing the importance of adhering to social coexistence rules while supporting the sector’s sustainable growth.

🛌 The growing sleep tourism market is projected to soar from $72.6 billion in 2024 to $237.9 billion by 2034, with a 12.6% annual growth rate. Key destinations include Parma, Florence, and Bologna due to their low traffic and quality accommodations. Gen Z and Millennials are primary drivers, seeking restful vacations. Luxury hotels will dominate 32.2% of the accommodation market in 2024. 63% of Britons feel weekly stress, prompting demand for sleep-focused tourism solutions.

🌎 Mercoledì 23 luglio 2025, Roma accoglie il Global Summit del WTTC al Orient Express La Minerva, dalle 14:00 alle 15:15. Duemila leader del turismo globale si riuniranno per discutere investimenti, innovazione e crescita economica. Partecipano il Ministro del Turismo, Sen. Daniela Santanchè, e Greg O’Hara di Certares. Evento organizzato con il Ministero del Turismo, ENIT, il Comune di Roma e la Regione Lazio. Si prevede un record storico di spesa internazionale in Italia nel 2025.

⚽ Gianfranco Coppola's book presentation, "Campioni per sempre," took place at Riserva Rooftop in Posillipo, Naples. This event, featuring culinary creations by Chef Davide Cannavale, aimed to support Casa di Tonia, a shelter for women and children. Highlights included a mix of past and present Napoli football legends and the Cardinal Sepe's preface. Entire proceeds from the evening were dedicated to Casa di Tonia.

🏖 Summer 2025 travel trends reveal a shift towards authentic experiences and sports, as noted by the Osservatorio Astoi Confindustria Viaggi. Group travel is resurging, with 15-25 people per group, favoring destinations like China, Japan, South Africa, Peru, and Mexico. Prices have slightly increased, mainly due to flights and transfers, but remain manageable for early bookers. Flexible payment options and travel insurance, including weather coverage, are gaining popularity among travelers.

🏨 Booking.com's European Accommodation Barometer surveyed 1,160 managers across Europe, revealing 84% of Italian operators are optimistic about the summer season despite geopolitical uncertainties. Over the next 12 months, hotels plan to hire an average of 2.5 employees, with small establishments hiring 0.7 and hotel chains 4.5. The main hiring challenge is the lack of specific skills, cited by 59%. For three out of five accommodations, high costs and complexity hinder technology investment.