TOP NEWS

💻 TT2 – Travel Tech 2 è un fondo di investimento internazionale con sedi in Spagna, Olanda e Italia, focalizzato sul traveltech B2B e SaaS. Il fondo sostiene startup italiane ed europee per potenziare il turismo con soluzioni tecnologiche, accentuando l'importanza dell'IA. L'Italia registra 234 milioni di notti turistiche, ma guadagni inferiori rispetto a Spagna e Francia. La Legge di Bilancio 2026 mira a rafforzare l'infrastruttura digitale del turismo italiano.

📅 Roma, 2025: Mayor Roberto Gualtieri celebrates a record year with 22.9 million arrivals, 12 million international, and 52.9 million overnight stays. The city saw a 3.42% rise in arrivals and 2.87% in stays over 2024. Thanks to strategic efforts, tourism generated €13.3 billion and boosted employment by 5.5%. Gualtieri credits the achievements to intelligent, inclusive, and sustainable growth, praising the work of councilor Onorato.

📅 Roma, 2025: La capitale italiana registra 22,9 milioni di arrivi, con 12 milioni provenienti dall'estero, e 52,9 milioni di presenze, superando il record del 2024 con un incremento del 3,42% sugli arrivi e del 2,87% sulle presenze. Il turismo genera 13,3 miliardi di euro e un'occupazione in aumento del 5,5% annuo, sotto la guida del sindaco Roberto Gualtieri e l'assessore Onorato, promuovendo uno sviluppo intelligente e sostenibile.

🏨 Novotel's "Longevity Everyday" program spans 600 hotels across 67 countries, as presented by Jean-Yves Minet in Paris. By 2030, Accor aims for eco-designed premium beds and a menu with 25% plant-based options by April 2026. Collaborations include chef Alfie Steiner and athletes Javier Pastore and Kauli Vaast. Initiatives involve partnerships with WWF and Culinary Institute of America training. The program emphasizes sustainability and wellness, potentially driving a multi-trillion-dollar travel economy.

🍰 January 18, 2025, at SIGEP, Italy's Panettone World Cup finals concluded. Winners: Riccardo Manduca (traditional panettone) and Armando Pascarella (chocolate panettone). Pre-selections in Reggio Calabria, Maddaloni, Milano, and Rimini identified five finalists per category for the global finals in Milan, November 7-8, 2026. Judging criteria: external appearance, internal structure, and sensory appreciation. The competition, initiated by Giuseppe Piffaretti, promotes Italian confectionery globally, with upcoming selections in Peru, Japan, Taiwan, and Australia.

🏖 Milano, 23-24 gennaio 2026: Il Forum Internazionale del Turismo si terrà al Palazzo del Ghiaccio. Moderatori Nicola Porro e Giancarla Rondinelli discuteranno di undertourism e valorizzazione di borghi e aree interne. Partecipano rappresentanti di governo e istituzioni europee. L’evento coincide con le Olimpiadi Invernali Milano-Cortina 2026. Il ministro Garnero Santanchè illustrerà la visione turistica decennale. Il Patto di Amalfi sarà firmato per migliorare la gestione e sostenibilità dei flussi turistici.

🚨 Italian bars in 2025 generated almost 6 billion visits, contributing €23.8 billion to the economy, despite facing challenges like a low average receipt of €4.20. With 152,000 bars nationwide, the sector employs 367,900 people, 58.9% of whom are women. Most employees (57.5%) have permanent contracts. Independent bars dominate, with 148,830 out of 152,650 being independent. The industry saw a net closure of 2,884 units in the first three quarters of 2025, with only 53% surviving after five years.

💸 2025: RateBoard achieved a record annual revenue of over €5 million, marking its most successful year. 📈 With a 45% market share in Austria, it has become the leading revenue management system, used by approximately 1,500 hotels. The leadership team, including CEO Matthias Trenkwalder, focuses on strategic planning and innovation. In 2026, RateBoard 2.0 will introduce an updated user interface and interactive dashboard, enhancing revenue management accessibility for small hotels and vacation rentals.

🛳 Msc adds 12 cruise ships over 10 years for mid and long-haul destinations, Leonardo Massa announced in Milan. Robust airline partnerships or dedicated air routes are essential to support growth. Gianluigi Aponte leads the group, with Massa noting potential airline control for complete guest travel management.

🗺️ Master Explorer, founded by Gaetano Catacchio in 2001, celebrated 25 years in tourism and business travel. In 2025, they reported a growth of +41%. Their strategy focuses on innovation, expanding offerings, and strengthening partnerships. Upcoming events include a meeting in Rome on January 30, themed around Thailand, and a February 4 event in London for Travel Hashtag, fostering networking in the UK.