TOP NEWS

📍 Valle Soana, Piemonte, 2023: Launch of the "Valle Soana - Una valle fantastica" brand, portal enhancement, and social media efforts. The search for a Destination Manager is led by Ronco Canavese, Ingria, Valprato Soana, and others. It's part of the 2023 'G.IO.VA.N.I' project, funded by Fondazione Compagnia di San Paolo. The manager will coordinate communication and promotional campaigns, with a contract lasting up to five years, including professional training.

💻 Google, 2025, revolutionizes hotel searches with AI conversational tools, reducing keyword reliance. The Gemini 2.5 model uses "query fan-out" to analyze complex requests, making searches 2-3 times longer. AI Overviews appear in 30% of travel searches. AI acts as a travel advisor, managing bookings via a centralized interface, adapting to user preferences. Traditional SEO shifts to Answer Engine Optimization. Hotels must optimize content for AI and be technically integrated with Google's ecosystem to remain competitive.

💻 Durante il picco delle vacanze estive, l'intelligenza artificiale sta trasformando l'ospitalità. Espresso Communication e QuestIT rivelano che il mercato globale dell'AI nel turismo crescerà da 3 miliardi di euro nel 2024 a 36 miliardi entro il 2033 (+1100%, CAGR del 29%). Hotel adottano soluzioni AI come assistenti virtuali e algoritmi di gestione camere. Hotel ApuliaRè in Puglia usa il concierge virtuale Regina. Robot migliorano l'efficienza e il pricing dinamico.

📱 Aruba acquires Scontrina, a startup transforming smartphones into digital cash registers, expanding into Italy's evolving telematic market. Italy's legislative changes in 2025 and 2027 favor software solutions, with the market potentially reaching $933.06 million by 2030. Scontrina facilitates digital receipt processes, supports multiple payment methods, and reduces environmental impact by minimizing thermal paper use. Subscription costs are €8.19 monthly or €65.57 annually. This acquisition enriches Aruba's digital offerings for small businesses.

🏨 Ancora Cortina joined the Virtuoso network, a prestigious travel group with over 2,200 members in 100 countries, reaching over 20,000 travel advisors. Located in Cortina, Italy, the hotel is owned by Renzo Rosso, founder of fashion group OTB, and designed by Vicky Charles. Andrea Filippi, the group’s CCO, highlighted Virtuoso’s rigorous selection process and emphasized their commitment to personalized service and unique experiences.

🏠 Camisa Homes & Villas, presente in Italia, segnala un incremento del 19% nelle settimane confermate per ville di lusso nel 2025. Gli americani formano il 42% della clientela, seguiti da brasiliani (+71%) e indiani (+55%). Il soggiorno medio passa da 4,2 a 7,3 notti. Le località principali sono Lago di Como (+20%), Puglia (+18%), e Toscana (+12%). La filosofia aziendale punta su un lusso contemporaneo, con oltre 80 ville attive in Toscana, Sicilia e Puglia.

🌎 Viaggi dell’Elefante expands north to Turin, complementing its Rome office. CEO Enrico Ducrot highlights Turin's blend of culture and innovation. Product managers Savino Pellerano (Latin America) and Alessandra Loddo (Madagascar) join the team. The Turin office focuses on exclusive travel to Latin America and Africa. Post-summer, training events for agencies will explore new itineraries and sales tools. Latin America plans are online; Madagascar offerings will be available soon.

🌍 Pazziella Garden & Suites, a five-star boutique hotel on Capri, Italy, features 25 suites in early 20th-century villas, with private pools and sea views. Situated between Via Fuorlovado and Via Camerelle, the hotel emphasizes bespoke hospitality with attentive staff. Joining Marriott International's Luxury Collection in 2026, it will introduce Campanella by Quattro Passi, under Michelin-star chef Fabrizio Mellino. The hotel’s serene Mediterranean gardens enhance its understated luxury.

📈 Il primo semestre 2025 ha visto un calo degli investimenti globali nel settore viaggi e turismo, con un calo del 19% in Europa e dell'8% a livello mondiale, secondo GlobalData. Le operazioni di venture capital sono crollate del 25%, mentre il private equity ha subito un calo del 20%. M&A ha registrato una riduzione del 3,5%. Le uniche regioni in crescita sono Asia-Pacifico (+11%) e Italia, dove gli investimenti alberghieri sono aumentati del 31%, raggiungendo 1,4 miliardi di euro.

📈 Italy ranks third in Southern Europe's hotel rates at €196, behind Greece (€201) and Switzerland (€271). The gap with the UK is €66 and Germany €82. Alina Minut reports an 8% growth in luxury hotel performance and over 4% in upper luxury from May 2024-2025. Italy's luxury ADR is 26%, upper upscale 21%. Sardinia (+9% occupancy, +17% ADR) and Sicily (+8% occupancy, -1% ADR) lead, while Rome's occupancy is 82%, ranking 11th among European capitals.