TOP NEWS

📅 Global Summit del WTTC, dal 28 al 30 settembre a Roma, presso l'Auditorium Parco della Musica, riunirà leader del turismo per discutere di intelligenza artificiale e del settore turistico che rappresenta il 10% del PIL globale. Interverranno William E. Heinecke (Minor Hotel Group), Matthew Upchurch (Virtuoso), Anthony Capuano (Marriott), e molti altri. Julia Simpson, CEO del WTTC, esprime entusiasmo per l'evento, che sarà cruciale per investimenti in Italia. Greg O’Hara cederà la presidenza a Manfredi Lefebvre.

🗺 Trentino-Alto Adige leads in Italian mountain tourism in August, with OTA saturation rates of 47.4% and 51.6%. The region expects 6.8 million arrivals (+4.8% from 2024), 74.8 million overnight stays (+2.2%), and €6.1 billion in spending (+9.6%). Cities of art attract 2.6 million bookings, 400k more than coastal areas. Summer sees 70 million arrivals (+7.69% from 2024) and €15 billion hotel revenue. Trends show a shift toward year-round, diversified tourism.

🏨 Roma, 2025: Nel cuore della città, il St. Regis Rome brilla come una scelta di lusso per i viaggiatori d'affari. Situato a Via Vittorio Emanuele Orlando 3, vicino a Termini/Repubblica, offre 161 camere (132 camere e 29 suite). Il palazzo Liberty, recentemente restaurato, vanta ampie sale storiche per eventi, una spa e un centro fitness. Perfetto per meeting e ricevimenti, combina eleganza e funzionalità per il business internazionale.

🏝️ Elba Island is becoming a unique green wedding destination with venues like Etruscan mines and Medici fortresses, offering eco-friendly luxury weddings. In 2025, Elba hosted Italy's first Experiential Conference on Sustainable Marriage, supported by the Tuscan Archipelago National Park and Tuscany Region. Silvia Sottocasa, Vice President of the Italian Wedding Planner Association, highlights the island's sustainable and beautiful wedding inspirations, enhancing its social, economic, and ecological value.

🌍 Between January 1 and August 4, 2025, Italy ranked second in Europe for tourist satisfaction with a score of 86.4, a 0.6% increase from 2024. Greece leads with 88.6. Italy surpasses Spain's 85.7 and France's 85.1. Satisfaction is based on seven factors including cuisine, economics, and security. Italy leads in safety perception at 48.9, ahead of France's 38.2, Spain's 36.2, and Greece's 33.2.

🏖 Ferragosto, Italy, August 15-17: Over 12.4 million overnight stays were recorded with an 88% occupancy rate in Italian accommodations, generating €1.8 billion in tourism spending. Marine destinations saw a 93% occupancy, while rural areas hit 88%. Northern regions like Trentino-Alto Adige and Liguria had high demand with 93% and 97% occupancy, respectively. Despite a cautious domestic market, international tourism offset declines. September bookings are projected to rise by 1.4%.

📊 Alto Adige, 2025: ‘skadii Flow’ leverages AI to manage overtourism by monitoring tourist flows in real time. Developed by skadii, part of the HTI Group, this system is adopted by ski resorts and destinations like Vipiteno. It distinguishes between hikers and bikers, ensuring privacy. Post-pandemic, the solution addresses overcrowded trails and full parking, enhancing visitor experiences. Florian Mair from Vipiteno’s Tourist Association highlights its role in strategic city development.

🍷 Second edition of "Insolito Marsala" returns to Marsala, Sicily, on September 26-27 and October 1-4, 2025. This unique event blends wine tourism, hospitality, and art, featuring tastings, thematic dinners, and international guests. Highlights include the Insolito Academy for wine and hospitality education, and the Safari Mixology Tour. Marsala restaurants will showcase "insolito" dishes, and 10-20 Sicilian chefs will create special plates. The event is supported by local and regional partners, and the full program is available online.

📍 Valle Soana, Piemonte, 2023: Launch of the "Valle Soana - Una valle fantastica" brand, portal enhancement, and social media efforts. The search for a Destination Manager is led by Ronco Canavese, Ingria, Valprato Soana, and others. It's part of the 2023 'G.IO.VA.N.I' project, funded by Fondazione Compagnia di San Paolo. The manager will coordinate communication and promotional campaigns, with a contract lasting up to five years, including professional training.

💻 Google, 2025, revolutionizes hotel searches with AI conversational tools, reducing keyword reliance. The Gemini 2.5 model uses "query fan-out" to analyze complex requests, making searches 2-3 times longer. AI Overviews appear in 30% of travel searches. AI acts as a travel advisor, managing bookings via a centralized interface, adapting to user preferences. Traditional SEO shifts to Answer Engine Optimization. Hotels must optimize content for AI and be technically integrated with Google's ecosystem to remain competitive.