TOP NEWS

🎃 Fanta, in collaboration with Universal Pictures and Blumhouse, launches a global Halloween campaign featuring horror icons Chucky and Freddy Fazbear. In Italy, Chucky appears on Fanta Original cans, while Freddy Fazbear is exclusive to Sicily’s Fanta Lemon. The campaign runs throughout October, with a film sequel, *Five Nights at Freddy's 2*, set to release on December 5. A digital and social media strategy includes a Spotify audio plan, and an instant win contest offering an electric bike prize.

📈 Tourism Digital Hub (TDH) has surpassed 35,000 registered tourism operators, exceeding its December 2025 PNRR target over a year early. Italy's Ministry of Tourism expands TDH, including non-business entities, boosting visibility and connection. Key organizations like Assoturismo collaborated, introducing AI-driven innovations like advanced support systems and predictive dashboards. Minister Daniela Santanchè praised the early achievement, emphasizing synergy and collaboration as success keys. TDH aims to enhance Italy's tourism management and global digital promotion.

📅 YesWeGooo will be officially launched at Rimini Sport&Sun from September 26-28, 2024. This new brand is a collaboration between KKM Group and Nav&Flu, designed to connect people, passions, and destinations. It offers a digital hub for personalized travel experiences combining sports, culture, gastronomy, and entertainment. YesWeGooo targets diverse travelers, from individuals to companies seeking impactful incentive solutions. CEO Andrea Cani highlights its digital accessibility via web and mobile platforms.

🏠 Nel 2024, l'industria Horeca in Italia ha generato €107,1 miliardi (+23% rispetto al 2019) con 53,8 miliardi di valore aggiunto e 1,5 milioni di addetti su 382mila imprese. Dal 2 al 5 febbraio 2026, la 50ª edizione di Hospitality si terrà a Riva del Garda con oltre 45mila mq di esposizione. Più di 400 espositori, con un incremento del 15% di nuove partecipazioni, sono già confermati. L'evento includerà programmi di riconoscimento per le aziende partecipanti.

🏨 Bianca Passera, president of LarioHotels, launched the Vista Ostuni project with her nephew Luigi Passera, aiming to rejuvenate historic locations. The latest addition is in Ostuni, opening on July 14, after two years of renovation of the former Manifattura Tabacchi. LarioHotels, which became a Benefit Corporation in 2021, emphasizes gender equality, with certification in 2024, and sustainability. Bianca Passera's career spans marketing, entrepreneurship, and the non-profit sector, adding unique insights to the hospitality industry.

🌎 Il 10 settembre, a Roma, si è tenuta la Giornata Nazionale dedicata a Made in Italy e Turismo sostenibile. La Presidente di Federturismo Confindustria, Marina Lalli, ha sottolineato l'importanza di colmare il divario nelle competenze professionali per trasformare il settore turistico verso modelli più sostenibili. Presenti vari leader di settore, tra cui Ilaria Cavo e Alessandra Priante, si è discusso della necessità di formazione continua e pianificazione strategica per un turismo responsabile.

🌎 Il 12-13 settembre, a Mpumalanga, Sud Africa, il G20 Turismo ha sottolineato l'importanza di un turismo sostenibile e inclusivo. La ministra italiana Daniela Santanchè ha partecipato, enfatizzando un focus su innovazione digitale, connettività aerea e resilienza. La Dichiarazione di Mpumalanga 2025 ha ribadito il turismo come motore di sviluppo equo, allineato con l'Agenda 2030. Il vertice, preludio al WTTC a Roma, ha delineato quattro priorità per il settore turistico globale.

🗺 Italy's tourism in June 2025: 16.79 million arrivals and 59 million stays, with 3.5 average nights. International arrivals increased by 18.34% compared to June 2019 and 13.43% over June 2024, with international traffic at 68% of total passengers. Online booking saturation reached 39.1% in August and 38.3% in September. Regions with high saturation: Bolzano (52.43%) and Trento (50.85%). Italy's competitive rates surpass Spain (33.3%) and Greece (31.7%). Traveler sentiment rose to 85.9/100.

🏨 Moxy Verona, inaugurated in September 2025, is Marriott's first hotel in Verona. Located near Verona Porta Nuova station, it offers 131 smart rooms and aims for LEED Gold certification, striving for operational carbon neutrality. Developed by ACHM Hotels and Vastint Italy, the hotel features a wooden modular system for reduced environmental impact. The Moxy Bar, open 24/7, serves as a lively social hub. Antonio Catalán emphasizes a dynamic hospitality model for new-generation travelers.

🍴 15 settembre, 7Pines Resort Sardinia, il format "Luxury Food Talk" ideato da Annalisa Cavaleri arriva in Sardegna per esplorare nuovi standard di lusso gastronomico. L'evento coinvolge chef stellati, come Pasquale D'Ambrosio, Michelangelo Mammoliti e Franco Pepe. Il resort, parte del portfolio Destination by Hyatt, offre 75 camere, due piscine, tre ristoranti, e il Cone Club. Durante l'evento, verranno discussi temi di sostenibilità e accoglienza nel lusso moderno.