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  • 1 min

Alle regioni colpite da Harry 5 milioni: campagna di comunicazione all’Itb

💸 Minister Daniela Santanchè announced the approval of DL Ciclone Harry in the Council of Ministers, allocating €5 million to support tourism in Sicily, Calabria, and Sardinia. Efforts include an international communication campaign to prevent image damage. Strategic actions will be presented at ITB Berlin, targeting Germany, a key market. The plan aims to support tourism through collaboration with local institutions and industry associations.
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  • 2 min

Vacanze detraibili dal 730 Pellegrino: “Per noi è un obiettivo raggiungibile”

📅 Domenico Pellegrino, president of Aidit Federturismo Confindustria, proposed a 'vacation welfare' initiative, allowing travel expenses to be tax-deductible like healthcare costs. Announced a few days ago and discussed on tgcom24, the scheme involves a deduction limit via form 730 and requires traceable payment methods to combat tax evasion. The initiative aims to strengthen organized tourism and a national database under the Ministry of Tourism is being developed for this purpose.
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  • 1 min

Wedding in Italia Santanchè: “Asset strategico”

💐 L'Italia registra un incremento del 9,8% nel destination wedding post-pandemia, consolidando la sua leadership. A Roma, l'Osservatorio Destination Wedding in Italy prevede che il settore supererà 1,1 miliardi di euro entro il 2025, con una crescita del 19,6%. Gli Stati Uniti guidano con il 21,7% delle coppie straniere, seguiti da Regno Unito e Germania. Il turismo del wedding è strategico, valorizzando borghi e sostenendo la destagionalizzazione.
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  • 5 min

Ospitalità 2025: l’Italia guida l’early booking con la crescita più alta delle prenotazioni anticipate (+4%). In aumento anche i pernottamenti di lunga durata

📅 2025, Italy: SiteMinder reports over 130 million hotel bookings, showing Italy's lead in extended booking windows. The average booking lead time increased by 4% to 35 days, exceeding the global average. July and August bookings dropped slightly, while April, May, and June saw growth. Long stay bookings rose to nearly 14%. The cancellation rate increased to 21.33%. Booking.com, Expedia, and direct bookings are top channels. Friday nights cost €227, while Sundays cost €204.
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  • 6 min

Palazzo di Varignana, l’alleato silenzioso

🏨 Palazzo di Varignana, nelle colline bolognesi, dispone di 150 camere in 7 complessi, un'area spa di 4000 mq con 7 piscine, e un centro congressi per 280 persone. Entro il 2026, il resort prevede di ampliare i pannelli fotovoltaici a 250 kW. L'app riduce l'uso della carta del 90% e consente interazioni digitali. Wi-Fi potente copre interamente la struttura. Il sistema di irrigazione risparmia 100 m³ di acqua settimanale.
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Beer&Food Attraction 2026 supera ogni attesa! Visitatori in crescita +7%

🍺 Beer&Food Attraction 2026 in Rimini saw a 7% rise in professional visitors, with 145 buyers from 45 countries, and 600 exhibitors from 16 countries across 14 pavilions. Mixology Attraction expanded by 39%, drawing global distributors and bartenders. The event marked 30 years of Italian craft beer, with Birra dell'Eremo winning Brewery of the Year. Beer sector valued at €10.4 billion; non-alcoholic beer purchases increased from 28 to 49 million. The next event is set for February 21-23, 2027.
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Leonardo Hotels, occhi puntati sul Sud Italia

🏨 Leonardo Hotels operates 123 locations across Europe. Post-Covid, they've opened three hotels in Italy: Leonardo Hotel Lago di Garda in Lazise, Leonardo Boutique Hotel Rome Monti, and NYX Hotel Rome. The full launch of NYX Hotel Rome is planned for spring, featuring 324 rooms, a €30 million investment, a new pool, spa, and restaurant. Emphasis is on quality growth and sustainability, with all Italian branches to be Green Key certified by 2025. Key areas of focus include Southern Europe, Sicily, Naples, Amalfi Coast, Puglia, and Sardinia.
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Airbnb introduce in Italia la formula flessibile ‘Prenota subito, paga dopo’

💸 Airbnb introduces 'Book Now, Pay Later' in Italy, allowing travelers to reserve accommodations without upfront payments. Initially launched in the U.S., this option is available for listings with Moderate or Flexible cancellation terms. Travelers must pay the full amount before the free cancellation period ends. This complements Airbnb's existing flexible payment options, including 'Pay a part now and a part later' and installment payments with Klarna.
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HospitalitySud 2026 a Napoli: programma, ospiti e novità della settima edizione

🏨 HospitalitySud, a two-day event, runs from February 19-20 at the Stazione Marittima. The program includes sessions on digital innovation, sustainability, and tourism development. Highlights include an AI receptionist demo at 11:30 AM on February 19, and the "Castellano-Guglielmo" award at 4:45 PM. Day two features a market trends talk at 12 PM. There are approximately 30 seminars with 100 speakers. The entrance is free, with preregistration available on Eventbrite.
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José Auriemo Neto, Jhsf Holding, ha comprato Palazzo Taverna a Milano

🏠 José Auriemo Neto, head of Jhsf Capital from São Paulo, purchased Palazzo Taverna Medici del Vascello in Milan’s via Bigli for €52.5 million, at over €22,000 per square meter. This historic site may become a luxury hotel. Jhsf Capital, publicly traded in São Paulo, saw a 150% stock rise in the past year, with 2024 revenues at €280 million and profits of €136 million. Plans also include a Fasano resort in Sardinia.
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