Tendenze del mercato

📅 Perdormire Hotel will participate in key Italian trade fairs in 2025, ahead of the 2026 Winter Olympics. Events include Dolomiti Horeca in Longarone (October 6-8), Hospitality Day in Rimini (October 7), InOut in Rimini (October 8-10), Hotel in Bolzano (October 13-16), and Host Milano in Milan (October 17-21). These fairs focus on hospitality innovations, sustainability, and networking, enhancing relationships and presenting new bedding collection offerings.

🌍 Viaggigiovani.it offers travelers alternative 'dupe destinations' in response to the rising trend of avoiding overcrowded tourist spots. Suggested destinations include Tunisia as an alternative to Greece and Morocco, Guatemala instead of Peru’s Machu Picchu, and Senegal to avoid crowded African sites. These destinations promise similar experiences at lower costs and with greater sustainability. Options include small group tours and fully customized itineraries, appealing to conscious travelers of all ages.

🗺️ Enrico Ducrot, CEO of Viaggi dell’Elefante, notes that Italian beach destinations saw a decline due to high service costs, hyper-seasonalization, and summer heat. Many travelers opted for hills or mountains like the Alps and Apennines. The 'ferraprile', connecting Easter to May 1st, reduced average spending, impacting July and August. Mass market travel budgets were tightened, though luxury segments remained stable. Viaggi dell’Elefante anticipates a growth target of 15-20% by 2026.

📊 In Italy, nearly 569,000 job requests are needed by businesses in September, rising to over 1.5 million from September to November, as per the Excelsior Bulletin by Unioncamere and the Ministry of Labor. Job entries are projected to drop by 15,000 in September (-2.6%) and by 30,000 in the quarter (-1.9%) compared to 2024. Industry plans 147,000 job entries in September, services forecast 377,000, with notable demand in personal services (97,000) and tourism (96,000).

🏃 Il 6 febbraio 2026, le Olimpiadi Invernali Milano-Cortina genereranno un indotto di 5,3 miliardi di euro; il 60% in Lombardia e 40% in Veneto e Trentino-Alto Adige. Attesi oltre 2 milioni di visitatori, con un impatto occupazionale tra 13.000-14.000 posti. Nel 2024, il turismo sportivo italiano ha generato 12 miliardi di euro, con 42 milioni di presenze. Globalmente, il settore raggiungerà 1,7 trilioni di dollari entro il 2032, con l'Europa al comando, detenendo il 40,34% nel 2023.

📅 Italy, June and September 2025: The Ministry of Tourism reports 16.79 million arrivals and over 59 million presences, with a 3.5-night average stay, improving on both 2024 and pre-COVID levels. International tourism rose by 13.43% in arrivals and 20.63% in presences compared to June 2024. Tourist sentiment reached 85.9/100. In September, saturation rates hit 44.5%, with 38.3% of accommodations booked online, surpassing Spain's 33.3% and Greece's 31.7%.

🚢 Club Med introduces short micro-vacations to combat September’s post-holiday blues. Proposals include Club Med Marrakech La Palmeraie for cultural immersion and relaxation, Club Med Magna Marbella for active rejuvenation, and Club Med Cefalù in Italy for authentic Sicilian tranquility. These short trips offer a simple, close-to-home break without complex planning, allowing for a smoother transition back to work life.

🍷 Produttori di Manduria's 2025 harvest shows a remarkable recovery with a 40% increase from 2024, surpassing national estimates. Italy's production is expected to reach 45 million hectoliters (+2-3% from 2024), and Puglia's recovery is around +20%. Key contributors included favorable climate conditions with 300 artisan winemakers involved. The harvest began on August 21st, producing healthy and aromatic grapes. Produttori di Manduria sells 2.5 million bottles annually, generating €17 million, across 50 countries.

💳 Nel 2025, in Italia, i pagamenti elettronici nei bar e caffetterie sono aumentati del 42%, con un incremento del 44% tra le 6:00 e le 10:00. Campobasso ha registrato un aumento del 167,9% nei pagamenti cashless. Il ticket medio è di 11,1 euro, in calo del 4,2% rispetto al 2024. Bolzano ha il ticket medio più basso a 9,9 euro. SumUp ha analizzato 5,000 merchant per l'Osservatorio Bar e Caffè Cashless.

🧂 Nel 2024, i consumi di prodotti surgelati in Italia hanno superato 1.030.000 tonnellate, con un incremento del 2,3% rispetto al 2023. I consumi pro capite hanno raggiunto 17,5 kg. Il valore di mercato ha toccato 5,7 miliardi di euro. I vegetali surgelati, a oltre 300.000 tonnellate, guidano il settore, seguiti da patate (100.000 tonnellate) e prodotti ittici (97.000 tonnellate). La crescita nel retail nel primo semestre 2025 è stata del +1,8%.