Tendenze del mercato

🗺️ September 2025 sees 10 million Italians still traveling, as reported by Confcommercio. The shift in travel patterns, termed 'ferraprile,' resulted from long April and May holidays, impacting traditional summer demand, according to Marco Peci and Enrico Ducrot. Despite budget constraints, Italians prioritize vacations, opting for last-minute bookings and alternative destinations like the Italian mountains due to costs and climate. High-end travel remains unaffected by these changes.

📅 In summer 2025, Liguria's hospitality industry experienced a 2-3% decrease in tourist presence from June to August in the Levante area. Italian visitors dropped from 27% in 2024 to 20%, and U.S. guests declined by 2-3%. European arrivals remained stable, with notable growth from Hungary, Romania, Poland, and Bulgaria. Weather affected tourism, with four rainy weekends in July. President Aldo Werdin of Federalberghi Liguria highlighted competition from non-hotel accommodations as another challenge.

🍴 HostMilano, insieme a Confcommercio Milano, ha organizzato "Il gusto dell'ospitalità" presso Palazzo Castiglioni. L'evento ha esplorato le sinergie nei settori alimentari italiani come caffè, cioccolato, e gelato. Con oltre 1.900 espositori da 54 nazioni, HostMilano è una piattaforma chiave per innovazione e collaborazione. Nel 2025, l'export del settore ha segnato un +2,9%. La panificazione italiana vale 13 miliardi di euro, e il settore gelatiero fattura oltre 4,5 miliardi di euro.

☕ Specialty coffee is booming in Italy, especially among 25-39-year-olds, growing from 100 to over 300 cafes since 2018, mainly in Northern and Central regions. 1895 Coffee Designers by Lavazza launched "Flor de Oro" on September 10 in Milan, featuring Colombian Arabica Castillo from Cauca at 1,800-2,000 meters. Innovative fermentation and thermal shock methods enhance its flavors, making it ideal for espresso, Chemex, and mixology. The launch included a sensory brunch by pastry chef Cesare Murzilli.

🍽 A luglio 2025, l'inflazione nel settore della ristorazione è rallentata al 3,1% annuo, rispetto al 3,3% di giugno. L'inflazione generale si è stabilizzata all'1,7%, con costi energetici in calo, ma prezzi alimentari in aumento. Nei bar, i prezzi sono saliti del 3,7%, con gelateria e pasticceria a +4,3% e caffetteria a +4%. Nei ristoranti, i prezzi sono aumentati del 2,9%, mentre le pizzerie hanno visto un incremento del 3,5%. Le mense hanno registrato un aumento del 3,4% rispetto a luglio 2024.

💰 Second quarter of 2025, Italy: The tourism sector boasted a €3.6 billion surplus in the balance of payments. Tourist revenues soared to €6.5 billion, marking a 6.5% increase, while expenditures rose by 4.4% to €2.9 billion. Daniela Santanchè, the Tourism Minister, highlighted this robust growth, emphasizing Italy's appeal to foreign visitors. Bankitalia's data underscores the country's strategy to invest in cultural and natural resources for a prosperous tourism future.

🗺️ 2025, worldwide, international tourism grew by over 5% from January to June, with 690 million travelers, 33 million more than 2024. The strongest growth occurred in Asia (+12%), North Africa (+14%), and Sub-Saharan Africa (+11%). Europe saw a 4% increase with 340 million visitors, while the Americas grew by 3%. Middle East and Asia Pacific rose by 4% and 11% respectively. Predictions indicate continued growth of 3-5% into early 2026.

📈 In Rome, Omnia Hotels reported a 3% revenue increase driven by Average Daily Rate (ADR), despite a 40% drop in U.S. individual traveler arrivals. The Italian market grew, while U.S. group bookings held steady due to early contracts. Revenue management focused on pricing flexibility, responding to last-minute bookings and changing prices multiple times daily to adapt to the fluctuating market. The Jubilee’s perception of crowding affected individual tourist choices.

🌍 Generazione X, nati tra il 1965 e il 1980, sta riscoprendo gli itinerari guidati. Tauck, operatore statunitense di tour, mini-crociere e crociere fluviali, ha notato un'impennata delle richieste nell'ultimo anno. Questo fenomeno si osserva anche tra i viaggiatori indipendenti, che ora preferiscono non preoccuparsi dei dettagli del viaggio. 🌍✨