Tendenze del mercato

🗺️ Italian travelers in 2025 embraced experiential tourism, with a 50.66% increase in activity bookings compared to last year. Top Italian destinations included Naples, Palermo, and Florence, while internationally, New York and Paris were favored. Couples were the largest booking group at 33.5%, followed by families and solo travelers. Popular activities involved European city free tours, New York's Summit One Vanderbilt, and the Auschwitz-Birkenau tour with an Italian guide.

📅 Sun Siyam celebrated its 35th anniversary in hospitality with an event in Milan, highlighting Italy's significance, ranked between 4th and 7th in customer base. The Italian market grew by 15% over 2024, with strategic partnerships with agencies and tour operators. The brand's rebranding includes Iru Fushi's upgrade to Luxury Collection, Vilu Reef projects, and Olhuveli's expansion with 100 beach pavilions and the Maldives' longest pool. The focus remains on leisure and MICE markets.

🚢 18 settembre, Sala Forum del Padiglione blu del Salone Nautico Internazionale: Confindustria Nautica presenta un'indagine sul diportista italiano. L'80% degli armatori ha più di 50 anni, con il 45% tra 60-75 anni, e solo il 13% sono donne, ma in crescita. Il 35% delle imbarcazioni è stato costruito prima del 2000, e la motorizzazione entrobordo è prevalente al 73%. Nel 2024, il fatturato del settore nautico raggiunge il record di 8,6 miliardi di euro.

📈 European dairy prices fell in September 2025: butter -8%, SMP and WMP -4%, Edamer -3%, affected by a strong euro (+13% vs. USD). Europe's energy market saw contrasting trends: TTF gas -1%, PUN electricity +1%, influenced by high temperatures. Wheat prices in Bologna and Foggia dropped over 8% due to a 15% rise in European production. Canada’s wheat outlook improved with a 6.5 million-ton harvest, +2% from last year.

🌍 Al 14 settembre 2025, le Seychelles hanno accolto circa 266.970 turisti internazionali, segnando un aumento dell'11% rispetto al 2024. Con 16.500 arrivi, l'Italia registra un incremento del 23%, posizionandosi al 4° posto tra i mercati principali. Eventi come FIFA Soccer Beach e Seychelles Nature Trail hanno attirato partecipanti globali, sottolineando l'efficacia di strategie diversificate che includono sport e natura per rafforzare l'attrattiva internazionale delle Seychelles.

🌍 Utravel's 2025-2026 program expands with new destinations like Peru, Jordan, Maldives, and Tromsø, targeting Gen Z and Millennials seeking unique experiences. In summer 2025, over 500 travelers visited the Dominican Republic, comprising 12% of the community, while 15% chose Egypt, prompting the addition of Marsa Alam. Demand for tour travel has risen in Asia, with 3.5% of travelers opting for shared experiences, leading to sold-out trips to Thailand, Bali, and Sri Lanka.

📅 In September 2025, FDA Architetti, founded by Alessio Fiorini and Roberto D’Amico, is spotlighted in we:ll magazine. Located in Italy, the duo emphasizes listening to a building to strike a balance between genius loci, innovation, and functionality in hotel design. Their approach is described as "sartorial," crafting each space into a unique experience. The article, penned by Maria Mele, was published on September 21, 2025, with a 10-minute estimated reading time.

📈 Booking.com and Expedia are major players, with the hotel industry paying over $47 billion annually in commissions, averaging $2,685 per room. Booking.com invested over $3 billion in Google Travel in 2023. OTAs spent nearly $9 billion on Google advertising, with Booking.com seeing a 29% revenue increase by Q3 2023. In contrast, 200 hotel clients invested an average of 2.5% of direct revenue into marketing, showing a need for strategic investment to compete effectively.

💸 HNH Hospitality, led by CEO Luca Boccato, aims for €120 million in revenue. The Almar Timi Ama resort in Villasimius saw a 20% revenue increase, with a €12 million repositioning project ending in 2026. In 2024, HNH reported €113.4 million in revenue, up 7.3% from 2023, with €16.3 million EBITDA. They expect a 4-5% revenue increase this year. Coastal areas performed well, but Venice and Rome saw a 10% U.S. market drop. Demand started recovering this month.

🗺 ItalyScape, part of Quality Group, maintained steady performance in 2025 despite a dip in U.S. tourism. U.S. travelers constitute 60% of clients. Key markets include the UK, France, Singapore, Australia, Mexico, and Brazil. Notably, 50% of bookings are individual travelers. September saw a spike in last-minute bookings. Group tourism demands more personalized services. Mice division Escapade, based in Padua, has expanded into markets like Mexico and Australia, strengthening collaborations with major French brands.