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🚢 Barbara Biffi has been named vice president of global sales for Silversea Cruises, succeeding Massimo Brancaleoni. Biffi, part of Silversea since 2007, previously worked at Msc Crociere and Yonderbound, returning to Silversea in 2017 as vice president, brand. These changes follow Bert Hernandez's appointment as president in April, after Barbara Muckermann's departure.

🏢 Gabriele Coen appointed as Development Director for Minor Hotels Europe & Americas in Italy, overseeing 58 properties. Starting May, he's responsible for expanding brands like Anantara, Tivoli, Nh Collection, Avani, nhow, and Nh. Previous roles in tourism with Numa, Sonder, and Sweet inn across Milan, Rome, Florence, Venice, and a 5-year stint in New York as an auditor and licensed real estate broker. Coen holds a degree in economics and business administration from Università Roma Tre and works in Rome's development department.

📓 Ilaria Carini, after a 12-year career at Hilton Molino Stucky in Venice and a degree in oriental languages from Ca’ Foscari, joins Rome Cavalieri, A Waldorf Astoria Hotel as the F&D Operations Manager. Alessandro Cabella, the Managing Director, describes her as a highly esteemed manager known for rapidly building a successful career. Carini's role is pivotal in the hotel's management, entrusted with bringing innovative and exciting ideas to the F&D department.

📅 Sandrine Buffenoir appointed head of Atout France Italia-Grecia, succeeding Frédéric Meyer who moved to the German market at the Frankfurt office. Buffenoir has over 25 years of experience, previously served as deputy director in Amsterdam, and worked in Vienna and London. She co-led the Explore France campaign and is committed to promoting future French tourism with a focus on slow, environmentally conscious travel, building on Italy and France's common vision.

🏨 Gonzalo Aguilar will become the new CEO of Minor Hotels Europe & Americas starting January 1, 2025, succeeding the retiring current CEO, Ramón Aragonés, at the end of this year. Aguilar has over 30 years of hospitality industry experience and is joining from Marriott, where he was the Chief Operating Officer for EMEA and oversaw the successful integration of AC Hotels. He begins a three-month transition period with Aragonés starting October 1.

🏖 Relais & Châteaux, a luxury hotel and restaurant association, welcomes 11 new properties located in Africa (Botswana), the United States (Louisiana), Europe (Spain, Romania, France), the Middle East (Israel and Egypt), and Asia (China and India). Notable openings include hotel Les Lumières in Versailles, launching at the end of July, and Les Clos Vauban in Langres, opening at the end of October. President Laurent Gardinier celebrates the expansion, emphasizing a shared commitment to authenticity and heritage preservation.

🛫 Milan Malpensa Airport will be officially named after Silvio Berlusconi, as announced by the Italian Ministry of Infrastructure and Transport. The change, effective immediately, comes after a contentious debate, with support from Minister Matteo Salvini and ENAC President Gianluigi Di Palma. The airport's new official name is "Aeroporto Internazionale Milano Malpensa – Silvio Berlusconi." SEA, the airport's management company, will handle the implementation of the new designation.

📰 Gianluigi Aponte, the patron of Msc, signed a preliminary deal with Gedi to take over the journalistic publication Secolo XIX, expanding his empire beyond navigation. Recently acquiring the majority package of Italo, Aponte is now entering another strategic sector by acquiring a historic newspaper. While lacking a commercial airline, Msc's managers are examining numerous files, with potential interest in the Alpitour group, currently in sale negotiations by Giovanni Tamburi.

📢 Florian Augustin, former CCO, will become Deputy CEO of HotelPartner Revenue Management on 1 July 2024. HotelPartner, established in the D-A-CH region and with over 500 European hotel clients, aims to grow and enhance services through this leadership reinforcement. Augustin joined the company in 2017 and brings nearly 20 years of experience in the hotel industry. CEO Rainer M. Willa, with the company for over a decade, will focus on quality management, while Augustin will oversee sales and marketing. HotelPartner operates from Switzerland with additional offices in Vienna, Salzburg, Hamburg, and London.

🏩 No factual data, dates, locations, numbers, statistics, or explicit "who, what, why, where, when, and how" details are provided in the given article excerpt. It generally suggests that promoting the purchase of additional services requires understanding and knowledge of customers' interests in spending more for their stay.