Marketing

139 posts

[13]

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  • 1 min

Omio stringe una nuova partnership con Ryanair

✈ Ryanair is entering into a partnership with Omio, a booking platform for trains, planes, buses, and ferries. This collaboration allows travelers to book Ryanair flights directly through Omio. Veronica Diquattro, President B2C Europe at Omio, highlights the partnership as a milestone that provides customers with more options and accessibility to Ryanair's extensive flight offerings at affordable prices. Dara Brady, CMO of Ryanair, emphasizes the transparent pricing and booking access benefits of the agreement. The partnership aims to bolster Omio's global presence as a leading multimodal transport platform.
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  • 1 min

Maldive, stanziati 25 milioni per la promozione

🗺 The Maldives, through Tourism Minister Ibrahim Faisal, has announced a $25 million budget increase for tourism marketing. The goal is to attract markets like Russia and China and to highlight new developments such as the opening of Velana International Airport and the operations of the Maldivian national carrier with its large aircraft fleet. The Maldives anticipates a plausible estimate of 2.2 million total visitors by the end of 2024.
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  • 2 min

Travelport: troppa offerta, viaggiatori disorientati

💰 Travelport's 2024 Report on the state of modern retail reveals that direct booking overwhelms consumers. Travel offers have surged from 500 in 2010 to over 10,000 in 2024, a 1900% increase. 58% of travelers find the choice excessive; 56% say airline offers are harder to understand compared to a decade ago. 71% occasionally doubt getting the best deal post-booking, while 80% agree fare comparison is time-consuming, and 69% feel information is often limited. Travelport suggests travel agencies provide comparative shopping expertise, easing traveler anxiety.
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Prenotazioni Dirette vs OTA: una fotografia del mercato

💾 Online hotel bookings via the Internet account for 45.1%, with direct bookings at 50.9% thanks to increased use of Booking Engines. OTA bookings represent roughly 29%, with small hotels (less than 20 rooms) relying heavily on OTAs, reaching 30-49% of bookings for 27% of such hotels, and over 50% for another 27%. In Italy, OTA bookings grew by 1 percentage point compared to 4.3 for direct bookings. Some hotels depend on OTAs for more than 50% of bookings, and nearly a quarter have a low OTA dependency (under 10%). Hoteliers criticize OTAs for high commissions, monopoly tactics, lack of control and transparency, and revenue loss.
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  • 2 min

Phocuswright: nel 57% dei casi la scelta di viaggio è guidata dai social

📍 Over half of travelers use social platforms for trip planning, with 57% influenced by online content. Young adults (18-34) show a 75% usage rate, significantly higher than the 35% for those over 55, and above the 63% for the 35-54 age group. Nearly two-thirds share content on social media during their trips, and 62% make specific travel decisions based on social media content. Social media stands as a top resource for travel ideas, closely following general online searches.
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  • 4 min

Piano Social Media per hotel: 7 consigli utili

Les réseaux sociaux sont essentiels pour les hôtels souhaitant accroître leur visibilité et leurs réservations. Nozio offre un service de conseil en matière de stratégie média sociaux, soulignant l'importance d'une bonne stratégie de contenu, d'interaction avec la clientèle, et de publicité ciblée pour atteindre plus de clients potentiels et augmenter les réservations directes. [[[POST_SCORE: +2]]]
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E-mail marketing per hotel: la guida completa

L’article explique l’importance de l’e-mail marketing pour les hôtels, décrivant comment il peut augmenter les réservations et renforcer la fidélité des clients tout en étant plus économique que d'autres formes de marketing, offrant un retour sur investissement élevé. Il détaille comment créer et optimiser des campagnes, l'importance de la segmentation et de la personnalisation, et il suggère des types d'e-mails à envoyer, des pratiques exemplaires, et mentionne des outils logiciels qui peuvent aider à l'automatisation et à la gestion de l’e-mail marketing pour les hôtels. [[[POST_SCORE: +5]]]
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  • 4 min

5 motivi per cui il tuo hotel dovrebbe avere una presenza in Google My Business

Google My Business est essentiel pour le marketing hôtelier, offrant un accès facile et rapide aux informations essentielles de l'hôtel, améliorant le référencement, la communication avec les clients, et augmentant le trafic grâce à une bonne catégorisation. Une description à jour et la gestion des avis Google sont cruciales pour attirer et retenir les clients. [[[POST_SCORE: +2]]]
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