Marketing

📱 Expedia Group introduced Travel Shop, a digital showcase for DMCs, tourism bodies, media outlets, digital creators, and influencers, currently available exclusively in the United States and the United Kingdom via a mobile app. Businesses and organizations can feature travel tips and itineraries, earning commissions on bookings made through the platform. Travel Shop aims to bridge the gap from inspiration on social platforms like Instagram and TikTok to booking travel.

🏢 Civitatis collaborates with over 30,000 travel agencies worldwide, aiming to strengthen ties with Italian travel agencies through various activities in Madrid. In 2018, the company worked with just 260 agencies, but their B2B channel is now the fastest-growing. Events included a traditional flamenco evening, private Madrid tour, and guided Italian tour of the Royal Palace. CEO Alberto Gutiérrez highlighted Civitatis' commitment to high-quality services and selected activities. The growth of the Italian market, similar to the Spanish market, was underscored.

⚽ ACI blueteam joined the Lario Business Club as a member, associated with the football team Como 1907, which was recently promoted to Serie A. Their branding will be displayed on the field's LED boards at all Como 1907's home games at Sinigaglia. Roberto Bettinelli, CFO of ACI blueteam, states the partnership aims to build a network of local collaborations, thereby generating value for the territory and gaining visibility during significant international sporting events.

💍 "Amo il Mondo," a tour operator, targets honeymoon travel with a new campaign. The initiative will debut across the operator's digital channels, including social media, their official website, and matrimonio.com, as well as through email and banners. Participating couples will receive special reductions on a broad selection of travel packages, ideal for honeymooners.

🍕 "Aromi d'Italia", a promotional campaign by the Italian Ministry of Tourism in collaboration with the National Tourism Agency (ENIT), features a "drive tasting" bus tour with 30 seats, traveling through Italy's 17 regions, including islands, from the Alps to the Mediterranean. Each region offers a representative dish, like Abruzzo's Pecorino di Farindola or Campania's pizza, aiming to create sensory experiences that link regional scents to gastronomic identity. The journey, catered by the Italian Chefs Federation, also provides an olfactory kit with a scent for each region.

🍎 BE FRUITY!, SG Marketing's 2024 campaign to boost fruit and vegetable consumption, concluded successfully. The third edition attracted over 100,000 participants in the "L’Estate è BE FRUITY!" contest and showcased companies like Consorzio Dolce Passione, Agricola Don Camillo, and others. Rimini Wellness 2024 featured the campaign, drawing thousands with influencer Virginia Fabbri. The beach tour hit spots across Emilia-Romagna, Toscana, and Veneto, offering 20,000+ tastings and distributing promotional items. SG Marketing is already planning BE FRUITY! 2025.

📌 Global Gsa has launched a new b2b booking portal aimed at travel agencies, featuring a free tool to boost their social media presence. Manlio Olivero, President & CEO of Global Distribution Sales & Marketing, highlights the portal's simplicity and innovative services like Global2Share. Users can access booking services and content through a single login at www.global-gsa.com using their agency email. Real-time assistance is available via online chat with the help desk.

🍸 Maestro Reserva, a masterpiece by Brugal, boasts 135 years of rum-making expertise. Fifth-generation Maestra Ronera Jassil Villanueva utilizes a unique Dark Aromatic Toasting technique, avoiding sugars and additives, leading to a rum with vanilla, velvety caramel, nutty hints, and light smoke notes. No specific dates or numbers concerning production, release, or distribution are provided in the article, which primarily discusses the rum's creation process and flavor profile, along with Brugal's history since its founding in 1888. Brugal's premium aged rums are distributed exclusively in Italy by Velier, a company with over 75 years in the spirits industry.

🏨 Skift Research highlights a shift towards direct bookings over Online Travel Agencies (OTAs), with travelers using OTAs for research but 50% booking directly on hotel websites, a phenomenon known as the “billboard effect”. OTAs like Airbnb, Booking Holdings, and Expedia Group, in response to the 2024 trend, are diversifying their advertising investments, with Expedia using AI "Romie" for personalization, Booking Holdings refocusing on social media, and Airbnb increasing ad spend by 21%. Hoteliers are urged to enhance online presence, offer local experiences, improve loyalty programs, and use quality booking engines like Simple Booking by QNT to compete effectively.

🍷 TikTok, the world’s leading platform for wine consumption, opened its doors to wine industry advertising on August 8, following a legal milestone in the United States allowing alcohol promotion once 75% of users are over 25 years old—a threshold recently surpassed by the platform. The "Wine Consumer Benchmark Segmentation Study 2023/2024" by the Wine Market Council shows that 40% of TikTok's 170 million U.S. users are wine drinkers, engaging with the platform twice a week, making it an attractive marketing channel. Campaign costs on TikTok may be lower and potentially more effective than Meta's platforms, appealing to wine brands looking for new consumer outreach and interaction.