Marketing

🍕 "Aromi d'Italia", a promotional campaign by the Italian Ministry of Tourism in collaboration with the National Tourism Agency (ENIT), features a "drive tasting" bus tour with 30 seats, traveling through Italy's 17 regions, including islands, from the Alps to the Mediterranean. Each region offers a representative dish, like Abruzzo's Pecorino di Farindola or Campania's pizza, aiming to create sensory experiences that link regional scents to gastronomic identity. The journey, catered by the Italian Chefs Federation, also provides an olfactory kit with a scent for each region.

🍎 BE FRUITY!, SG Marketing's 2024 campaign to boost fruit and vegetable consumption, concluded successfully. The third edition attracted over 100,000 participants in the "L’Estate è BE FRUITY!" contest and showcased companies like Consorzio Dolce Passione, Agricola Don Camillo, and others. Rimini Wellness 2024 featured the campaign, drawing thousands with influencer Virginia Fabbri. The beach tour hit spots across Emilia-Romagna, Toscana, and Veneto, offering 20,000+ tastings and distributing promotional items. SG Marketing is already planning BE FRUITY! 2025.

📌 Global Gsa has launched a new b2b booking portal aimed at travel agencies, featuring a free tool to boost their social media presence. Manlio Olivero, President & CEO of Global Distribution Sales & Marketing, highlights the portal's simplicity and innovative services like Global2Share. Users can access booking services and content through a single login at www.global-gsa.com using their agency email. Real-time assistance is available via online chat with the help desk.

🍸 Maestro Reserva, a masterpiece by Brugal, boasts 135 years of rum-making expertise. Fifth-generation Maestra Ronera Jassil Villanueva utilizes a unique Dark Aromatic Toasting technique, avoiding sugars and additives, leading to a rum with vanilla, velvety caramel, nutty hints, and light smoke notes. No specific dates or numbers concerning production, release, or distribution are provided in the article, which primarily discusses the rum's creation process and flavor profile, along with Brugal's history since its founding in 1888. Brugal's premium aged rums are distributed exclusively in Italy by Velier, a company with over 75 years in the spirits industry.

🏨 Skift Research highlights a shift towards direct bookings over Online Travel Agencies (OTAs), with travelers using OTAs for research but 50% booking directly on hotel websites, a phenomenon known as the “billboard effect”. OTAs like Airbnb, Booking Holdings, and Expedia Group, in response to the 2024 trend, are diversifying their advertising investments, with Expedia using AI "Romie" for personalization, Booking Holdings refocusing on social media, and Airbnb increasing ad spend by 21%. Hoteliers are urged to enhance online presence, offer local experiences, improve loyalty programs, and use quality booking engines like Simple Booking by QNT to compete effectively.

🍷 TikTok, the world’s leading platform for wine consumption, opened its doors to wine industry advertising on August 8, following a legal milestone in the United States allowing alcohol promotion once 75% of users are over 25 years old—a threshold recently surpassed by the platform. The "Wine Consumer Benchmark Segmentation Study 2023/2024" by the Wine Market Council shows that 40% of TikTok's 170 million U.S. users are wine drinkers, engaging with the platform twice a week, making it an attractive marketing channel. Campaign costs on TikTok may be lower and potentially more effective than Meta's platforms, appealing to wine brands looking for new consumer outreach and interaction.

🏕️ Valle d'Aosta giunta approves strategic marketing plan acquisition to develop, market, and promote the regional tourism system. Stakeholders to be actively involved, with aims at innovation and territory valorization. Source: ansa.it.

✈ Ryanair is entering into a partnership with Omio, a booking platform for trains, planes, buses, and ferries. This collaboration allows travelers to book Ryanair flights directly through Omio. Veronica Diquattro, President B2C Europe at Omio, highlights the partnership as a milestone that provides customers with more options and accessibility to Ryanair's extensive flight offerings at affordable prices. Dara Brady, CMO of Ryanair, emphasizes the transparent pricing and booking access benefits of the agreement. The partnership aims to bolster Omio's global presence as a leading multimodal transport platform.

🗺 The Maldives, through Tourism Minister Ibrahim Faisal, has announced a $25 million budget increase for tourism marketing. The goal is to attract markets like Russia and China and to highlight new developments such as the opening of Velana International Airport and the operations of the Maldivian national carrier with its large aircraft fleet. The Maldives anticipates a plausible estimate of 2.2 million total visitors by the end of 2024.

💰 Travelport's 2024 Report on the state of modern retail reveals that direct booking overwhelms consumers. Travel offers have surged from 500 in 2010 to over 10,000 in 2024, a 1900% increase. 58% of travelers find the choice excessive; 56% say airline offers are harder to understand compared to a decade ago. 71% occasionally doubt getting the best deal post-booking, while 80% agree fare comparison is time-consuming, and 69% feel information is often limited. Travelport suggests travel agencies provide comparative shopping expertise, easing traveler anxiety.