Innovazione

📍 "AroundMEny – Vivere l’Italia a New York" is a cultural project launched by "Per Le Strade di New York" and "GlobalMedia". The initiative, starting February, introduces a web platform to explore Italian influence in NYC through augmented reality. Manuela Biondi, CEO, highlights experiences like Tazio Nuvolari's Alfa Romeo in the Vanderbilt Cup and nods to Diabolik, Mike Bongiorno, Marilyn Monroe, Ghostbusters, and King Kong. Future plans include expansion to Philadelphia, Boston, Washington, and Latin America.

🎥 Norwegian Cruise Line upgrades Norwegian Bliss and Norwegian Breakaway, featuring first-at-sea cinema-restaurant 'Silver Screen Bistro' on Breakaway and new outdoor 'Horizon Park'. Bliss' renewal from January 17, 2025, includes new cabins like Premiere Owner’s Suites and dining options like Cagney’s Steakhouse. Breakaway, from February 19, 2025, adds 'The Stadium' for family games and the Vibe Beach Club expansion. New routes include the Caribbean, Europe, and Bahamas; More At Sea™ package offers open bar, premium dining, and fast Wi-Fi.

🍗 MasterChef Italia's 14th edition concluded its Live Cooking phase, leading into the intense competition with Mystery Boxes, Invention Tests, Skill Tests, external challenges, and Pressure Tests. The show airs on Sky every Thursday at 21:15, streamed on NOW, and available on demand. The FantaMasterChef fantasy game, powered by Garofalo, launches at 10:00 on December 20, 2024, at https://fanta-masterchef.it. Players predict show outcomes to earn points and badges, with weekly updates and challenges until the last episode to win based on the highest score in the General Classification. Developed by FantaSanremo's creators with Wonty Media, Appfactory, and Endemol Shine Italy's commercial team.

🍫 The Cioccolato di Modica IGP introduces the Digital Passport with QR Code for authenticity and traceability, surpassing 18 million marks on packaging. Presented at the Ministry of Agriculture by the Consortium of Chocolate of Modica and other authorities, it enhances consumer experience by providing detailed product information. Security features include watermarked paper and special inks. The initiative, supported by the State Mint, pioneers food safety technology in Italy's agri-food sector.

🍕 Zucchi, a leading Italian oil producer since 1810, reveals that for Christmas 2024, Italians associate fish (21%), baccalà (19%), and struffoli (14%) with holiday cuisine. 61% won't skip festive frying, with favorites varying regionally: 43% of Campania choose struffoli, 38% in Marche for olives all'ascolana, and 27% of Pugliesi for pettole. From December 1-22, Zucchi's e-commerce offers a promotion: buy two oil trios, get free delivery. New product "Zucchi Fritto Libero!" sunflower oil boasts 50% less frying odor and a high smoke point of 230°C. Recipes for baccalà and struffoli are available on Zucchi.com.

☕ TUTTOCAPSULE, headquartered in Settimo Torinese, Italy, reacts to a Report episode aired on December 15, discussing coffee industry issues and professionalism. The company, with a presence in 20 countries and 200 stores, offers two retail formats – Tuttocapsule La Caffetteria and Accademia – La Caffetteria – varying in professional commitment and economic investment. Tuttocapsule focuses on uniform processes and product safety, whereas Accademia emphasizes quality service, specialty single-origin 100% Arabica coffee, and customer experience. CEO Vincenzo Pagliero highlights their educational path's importance in cultivating coffee culture and consumer awareness.

🍷 In 2024, the Consorzio Alta Langa saw significant growth with 455 hectares under vine, 14 new producers joining for a total of 85, and a sales increase exceeding 10%. Highlight events included 'La Prima dell'Alta Langa' in March at Teatro Regio, Turin, with extraordinary Horeca participation, 'Alta Langa Roma' with 30 producers in June, and partnerships with renowned institutions like Italdesign. The 7th annual tasting event is set for March 10, 2025, in Turin. President Mariacristina Castelletta emphasizes the shared commitment behind the success.

🍸 Charmaine Thio, a leading figure in Southeast Asian mixology and Regional Brand Ambassador for Hendrick’s Gin since 2018, previously head bartender at 28 HongKong Street in Singapore, discusses the region's global mixology acclaim and industry trends such as low & no alcohol drinks, global collaborations, and inclusive experiences that shape the future of mixology. Southeast Asian bars have risen in prestigious rankings, including the World’s 50 Best Bars. Thio emphasizes technology's role in connecting the mixology community, the importance of mocktails for inclusivity, and the potential growth in collaborative 'meta-bar' experiences.

🛠 Smart locks are increasingly popular for short-term rentals, offering enhanced security, remote access via smartphones, and integration with booking management systems like Chekin. They eliminate the need for physical keys and allow property owners to generate temporary access codes, reducing unauthorized access risks. Users can choose from code locks, Bluetooth locks, or Wi-Fi-enabled locks based on their needs and the convenience of installation and guest management. Additionally, smart locks can save time in check-in management and improve the guest experience. Owners are advised to consider security features, user-friendliness, and integration capabilities when selecting a smart lock. Installation usually requires basic tools and following provided instructions for setup and integration with platforms such as Chekin, which can streamline rental management and save owners 87% of their time. Chekin offers a 14-day free trial without requiring credit card details.

🎂 Al.ta Cucina and Fiorucci launched a limited edition Pandoro Rosa, a savory twist on the traditional Christmas sweet, featuring mortadella cubes and pistachio grains, targeting humor-appreciative opinion leaders. Fiorucci's Mortadella Suprema and the artisanal expertise of Il Giardino del Pane's Lorenza Rizzi in San Felice al Circeo bring this gastronomic innovation to life. Al.ta Agency will promote this unique product through digital content and a dedicated landing page for potential Fiorucci Official Tasters. Al.ta Cucina boasts a 5.5M-strong food enthusiast community, generating over 60M impressions monthly. Fiorucci, founded in 1850 in Norcia, is internationally recognized and operates in over 20 countries, with a production exceeding 20,000 tons from its Pomezia and Langhirano facilities. After White Park Capital and Navigator Group's acquisition in 2023, Fiorucci aims for international growth, innovation, and maintaining tradition.