Innovazione

🍪 Trevalli Cooperlat, an Italian dairy cooperative, unveiled a rebranding of Trevalli and Hoplà Professional at Sigep's latest edition, featuring a data-driven redesign developed with Tradelab and predictive AI from Arteficegroup. The AFH sector comprises about 50% of its €230 million turnover. Headquartered in Jesi, Marche, it includes 10 agricultural cooperatives across 6 Italian regions, producing and marketing products under brands Trevalli, Hoplà, Abit, Latte Cigno, Delta lat, Fresco Marche, Sibilla, and Valmetauro.

📱 Sara Lusetti, marketing manager at Foodness, introduced "Tutti Buoni," a new ready-to-eat product line at HorecaTv. It includes nine dishes—six entrees and three mains—with a wide selection of gluten-free options, except for one spelt-based product. Using patented technology, the dishes are raw-cooked, sterilized, and stabilized, preserving nutrients and taste with a one-year shelf life at room temperature. Ready in two minutes via microwave, they're ideal for fast-paced bars and eateries.

💸 Michael Cacciatore, Vice President South Europe at Pricer, spoke at the "Pianeta Distribuzione" conference, organized by "Largo Consumo". He discussed the transformation of retail, emphasizing agile and integrated solutions to current market dynamics. Pricer, founded in Sweden in 1991 and listed on the Stockholm Nasdaq, has over 30 years of experience supporting retailers with advanced, dynamic, precise, and automated price management technologies. Pricer's new "Pricer AvenueTM" system contributes to digital retail transformation, enhancing customer interaction and data collection for in-store optimization. A German production site has been opened, reflecting Pricer’s commitment to a circular supply approach and sustainability. For more information, visit www.pricer.com.

🍵 Internorga 2025 in Hamburg features Evoca's new Gaggia Milano G 300 Krea and Saeco's Aurora machines. G 300 Krea, with a 10-inch HTML5 interface and 3-cup sensor, offers 30% increased productivity and 40% lower operation costs compared to fresh milk. Wittenborg's W100 received the iF DESIGN AWARD 2025 and European Product Design Awards™ 2024. Necta's Barista 500 Pro Touch introduces advanced vending coffee solutions. Evoca Group, with 100+ years history, serves over 10,000 clients with professional coffee machines and vendors. Meet Evoca at Internorga, Pavilion A4, Stand 305 from March 14-18, 2025.

📦 Mercanti di Spirits releases its 2025 catalog, now in its 5th year, 8th edition, with Stefano Talice contributing to the introduction and insights. AGUAVEGA, a premium 70 cl, 48.4% Alc. Vol. agave distillate, and ROMERO & SONS LA CUATRO LEYENDA, a limited 70 cl, 51.4% Alc. Vol. blend with less than 300 bottles, are featured. YAKU WARI 9 YEARS WAK’A SERIES offers a 70 cl, 47.4% Alc. Vol. Ecuadorian rum, aged for 9 years. MARAMA ORIGINS PHILIPPINES is a 70 cl, 40% Alc. Vol. spiced rum. MixFactor Relicario Experience 2025 celebrates its 9th edition, rewarding the winner with a trip to Barcelona.

🌱 Climate change is impacting viticultural practices, with consequences like drought, hail, and diseases challenging the traditional management of vineyards. To adapt, winemakers are increasingly relying on technological and data-driven approaches to select soils, grape varieties, and rootstocks for new vineyard plantations. Satellite imagery and ground sensors provide multispectral data for detailed analysis of soil moisture content, topography, and vegetative vigor. Public data from weather stations and soil maps help project climate evolution, while global climate models like those from the IPCC predict future environmental conditions, aiding in the long-term sustainability planning for specific grape varieties. Technology aids in reducing investment risks by enabling more informed decision-making in viticulture.

🍹 Hannette Lee, a 38-year-old Korean, launched Peracotà, a kombucha cocktail with passion fruit and karkadè, two weeks ago. She opened Bari's first Korean bar with kitchen in 2022. Peracotà evolved from a pear, cinnamon, ginger, and pepper flavored soda created in 2021, securing third place in the World Class contest. Peracotà, with 7% ABV, has a shelf life of about six months and is used in cocktails for freshness and complexity. It appeals primarily to health-conscious women and is produced in small batches.

🌻 Cereal Docks, an Italian agro-food industrial group, launched HELIAPRO, a new sunflower seed protein flour, at "Come un Girasole" event in Identità Golose Milano. The product boasts a 50% protein content, allergen-free composition, and is targeted for plant-based, gluten-free, and clean label food categories. HELIAPRO is part of Cereal Docks' 2025-2027 Industrial Plan, aiming to diversify into high-value-added ingredients for the food industry, leveraging non-GMO European sunflower seeds.

🍫 Lindt & Sprüngli Italia re-introduced the Lindt Dubai Style Chocolate in Italy following high demand. Initially launched on December 7, 2024, at the Lindt Chocolate Shop in Florence Duomo, it sold out in under four hours. A new pistachio and kadayif variant was later released and quickly sold out. The chocolate bar, notable for its 45% pistachio content and elegant packaging, is now available across Lindt stores, online, and selected specialty shops at €9.99.

🍺 Italy Beer Week, in its 15th edition, promotes Italian craft beer culture nationwide with free event listings on Italybeerweek.com. Previously, it recorded about 4,500 participants and over 5,000 events and promotions. The Ballo delle Debuttanti inaugural event will take place from March 14-16 at Rome's Mercato Centrale, showcasing 12 new beers from Italian breweries. Participants can also buy a box of these beers online and join Facebook livestreams between March 18-21. Partners like Anima by Cerve, Mr. Malt®, Mercato Centrale, Cime Careddu, 1001Birre, Untappd, and Tecnofrigo Service support the 2025 edition.