Innovazione

🧀 Heinz, iconic sauce brand, explores barbecue rituals with AI, identifying five key roles: Grill Master, Playlist Cook, Affetta Verdure, Amico Vegano, and Addetto alle Salse. Celebrating Grilling Season 2025, Heinz offers prizes including aprons, Bose speakers, and Braun grills from April 1 to September 25, 2025, with purchase of two sauces. Heinz, globally known for ketchup and mayonnaise, has a €300 million revenue in Italy. They commit to sustainability, aiming for 100% recyclable packaging by 2025.

🍕 Pizzaiolo Gabriele Bonci showcased at TuttoFood 2025 in Milan from May 5-7, demonstrating his culinary philosophy with Lazio region products provided by ARSIAL. Bonci's "La Mia Teglia," a precooked dough for retail, and Naturally Pinsa partnered for a new product featuring 100% Italian, sustainably farmed ingredients. The event confirmed Bonci's commitment to ethical agriculture and cuisine.

📈 During Macfrut's fourth roundtable organized by Areté, experts analyzed investment dynamics reshaping Italian agribusiness. Financial sector representatives included Igor Boccardo (Genagricola 1851), Alessandro Fornari (Jingold SpA), Gilberto Martinetti (Crédit Agricole), Cristian Moretti (Agrintesa Soc. Coop. Agricola), Pier Luigi Rossi (IDea Agro by DeA Capital Alternative Funds SGR), Marco Salvi (SALVI UNACOA & Fruitimprese President), and Fabio Ventura (Tomato Farm SpA), with Ludovico Gruppioni moderating. They discussed the sector's challenges, strategic planning, and importance of collaboration with financial partners for growth and innovation.

🏢 Globally, over 1 billion people (15% of the population) live with some form of disability. Europe's potential accessible tourism market is estimated at 127.5 million people, including individuals with disabilities (46 million) and seniors over 65 (81 million). Italy calculates 12.5 million people have faced severe autonomy limitations for at least six months. The first law for the elimination of architectural barriers in housing in Italy was established in 1989 (Law 13/1989). The "Manifesto for Accessible Tourism" was introduced in 2009, and in 2012, the Permanent Committee for Accessible Tourism was created. The For All – Rome project, launched two weeks ago, aims to connect major arrival points with iconic city sites through eight accessible paths. The initiative includes a digital platform and training for operators to create an inclusive, accessible tourism system.

🥚 In Italy, yogurt and fermented milk product consumption increased from 8.8kg to 10kg per capita annually over the past four years. Supermarkets and hypermarkets saw a 0.8% volume sales increase, specialist personal care and home stores 4.5%, discounts 2.6%, and e-commerce 10.8%. Danone Italia, with Circana, Kantar, SKIM, and YouGov, conducted the study on over 25,000 consumers, presented on May 7, 2025. 41% of Italians have adopted preventative medical routines, up from 33% in 2022, and 52% believe in a balanced diet for a healthy life. Italians consume less yogurt than other European countries, with annual per capita consumption at 10kg compared to 49kg in Croatia, highlighting growth potential. Online, 43% of Italians research yogurt before or during purchase, and e-commerce sales increased by 10.8% with 33 million online shoppers. Danone aims to raise annual per capita consumption to 15kg.

🍪 Dreamfarm showcased its new product, Ciliegine, at Tuttofood. Available from May 12 at Esselunga and other selected stores, it contains 12 mini mozzarella-style vegan cheese balls of 10 grams each. The clean-label recipe aligns with health-conscious consumers, boasting a Nutriscore A rating. Dreamfarm's products are now available in Coop Alleanza, Alì, and Conad in Italy, and have expanded internationally to Germany and soon to the Netherlands. Collaborating with DAC for the food-service industry in Italy, Dreamfarm aims to double its 2024 revenue by 2025 and evolve into a comprehensive plant-based brand.

💰 Hotiday, a travel tech startup founded in 2022 by Vittorio Gargiulo, Federico Brunelli, and Federico Di Carlo, and developed with B4i – Bocconi for innovation, announced a €5.5 million capital increase led by P101 SGR with 40Jemz and international business angels. In 2024, with just 15 employees, Hotiday saw a +500% revenue growth over 2023, opening its first Room Collection abroad in Paris. The company collaborates with over 65 entities including TH Resorts, covering more than 90 European destinations. Hotiday introduces the first global decentralized hotel concept, optimizing hotel room usage and strategy through proprietary algorithms, revenue management systems, and data analysis, promising a seamless, worry-free digital travel experience.

🎓 At Tuttofood 2025 in Milan, Arrigoni Battista won the “Best Product Innovation for Flavored Products” at the 17th Formaggi & Consumi Awards. The award for their Quartirolo Lombardo DOP in oil with "Battista 1914" flavors was determined by a jury including Donatella Prampolini, President of FIDA. The product celebrates 110 years of the company, with a 15-month shelf life, and is now distributed in Italy in four flavors: with herbs, truffle aroma, chili, and stuffed chilies with Quartirolo Lombardo DOP and artichokes.

🍝 Barilla promotes personal well-being by encouraging time for passions amid modern hectic lifestyles. An international survey in Italy, Germany, and France shows 49% feel overwhelmed by work, 39.2% of Italian workers lack personal time, and nearly 60% have less than two hours daily for themselves. Barilla's Protein+ pasta, made with selected durum wheat semolina and pea proteins, offers 20g of protein per 100g. Available in 400g packages of Penne Rigate, Fusilli, and Spaghetti, Barilla combines high protein with traditional taste. 🍝

🏨 Abu Dhabi hotels are implementing facial recognition technology to enhance guest security and streamline check-in processes. The initiative is a cooperation between the Department of Culture and Tourism-Abu Dhabi (Dct Abu Dhabi) and the Federal Authority for Identity, Citizenship, Customs and Port Security (Icp). The technology, introduced at the Arabian Travel Market in Dubai, is currently in a pilot phase with selected hotels and will first launch in five-star properties across Abu Dhabi, Al Ain, and Al Dhafra. The system securely encrypts and analyzes biometric data during guest check-ins, ensuring seamless, safer travel experiences.