Innovazione

🎭 Disneyland Paris launches 'Disney Stars Training' program today, focusing on sales for April 1, 2025 to March 30, 2026. Training starts across Italy on September 29, with three levels: Disney Stars Discovery (650 agencies, 38 live events), Disney Stars Academy (250 agencies, 8 events), and Disney Stars University (30 Ambassador agencies, 3 days at Disneyland Paris). Invitations are digital, sent by Disneyland Paris's Italian team. Plus, 'magical options' for the new season are now on sale.

🍸 Luca Bruni, 34-year-old head bartender at Depero and Tukana in Rieti, won the Italian final of Diageo World Class last June and is now competing in the world finals in Shanghai. In April, he also won the global final of The Vero Bartender by Montenegro. On September 30, Bruni will debut as a judge at the Spiritosa Cocktail Competition during the Spiritosa Festival from September 28-30 at Castello Volante in Corigliano d'Otranto (Lecce). He emphasizes that the experience offered to the customer is more memorable than the drink's taste, focusing on overall experience, ambiance, and drink presentation. Bruni supports pre-batching cocktails for improved customer service and believes creativity must be tailored to the context of the bar and its clientele.

🏖️ International visitor presence in Italy up 14% from 2023; their spending increased by 20% in early 2024. Tourism could contribute up to 15% of Italy's GDP according to Eurispes. However, overtourism is highlighted, with Dubrovnik, Venice, and Macao as top urban destinations affected per square kilometer in 2023. Rome ranks 13th, just behind Paris at 12th. More info at [Eurispes](https://eurispes.eu/).

🏘️ BT Group's Pergola Bioclimatica Pergomove, a retractable structure made from aluminum, can be free-standing or wall-mounted. It features a gutter system for water collection and adjustable aluminum slats for sun protection. The pergola is customizable and can reach up to L 4.50 x S 6.00 m in size, with four 20 x 20 cm posts. Its use is suitable for any season, enhanced with optional LED lighting and exclusive motor operation.

📈 Casa Optima Group, Italian owner of eight popular artisanal ice cream and high-quality pastry brands, has officially launched its revamped website. The redesign, a collaboration between Casa Optima's digital and marketing teams and Life, a communication agency, enhances user experience and reflects the group's identity and values. The website features advanced web architecture for smooth user navigation, responsive design, and high-quality content to represent Casa Optima's commitment to sustainability and excellence. Matteo Sala, CMO of Casa Optima, and Alberto Tivoli, CEO of Life, stress the digital platform's role in marketing and brand enhancement. The launch accompanies various on and offline campaigns, new product launches, trade fair set-ups, digital communication, videos, and catalogs, showcasing Casa Optima's comprehensive communication capabilities. Horecanews.it, covering news and insights on the restaurant industry and more, reports on the update.

💸 Rome's accommodation facilities have the opportunity to apply for the Bando Voucher Digitali Impresa 4.0, supported by the Chamber of Commerce of Rome, aimed at digital transformation for hotels. Offering up to 70% coverage on eligible expenses, with a cap of €10,000, this grant can reach 100% using services from an affiliated Digital Innovation Hub. Minimum participation expense is €3,000. Applications open from September 12 to September 26, 2024, with project execution between January 1 and April 30, 2025, and expense reporting by May 31, 2025.

🛈 Chekin provides digital solutions for guest house management in condominiums, including digital guides and biometric ID verification. These tools help maintain legal compliance and community harmony. Digital guides inform guests about house rules, while biometric ID verification ensures only registered guests access properties, meeting legal guest identification requirements. Additionally, Chekin automates data collection and reporting, integrating with systems like Portale Allogiati, enhancing security and guest experience through technology such as remote access and encrypted data storage.

💰 In Emilia-Romagna, restaurants are increasingly accepting Bitcoin, embracing innovation to attract a younger, digital-savvy clientele. Florence's century-old Trattoria Da Burde, among others, offers Bitcoin payments, leading to a diverse modern customer base. Cryptocurrency use in Tuscan restaurants is creating a modernity-driven community. In Rome, establishments like Coinbar and Da Michele integrate Bitcoin into their historic settings, while in Naples, Pizze d’Autore combines gastronomic excellence with technology, allowing Bitcoin payments.

☕ Brazil, supplying about one-third of the world's coffee, faced drought and frost, affecting crop yields and market stability. Global coffee prices have surged, with robusta futures at $4,971 per ton and arabica at $2.49 per pound, the highest in over a decade. In Italy, an espresso now averages €1.20, up 15% over three years, and might reach €2. The Specialty Coffee Association's Coffee Value Assessment (CVA) emphasizes coffee's intrinsic value beyond economics, considering ethical and social elements.

🍷 MET Ozone Experts, a Bologna-based company, utilizes ozone to prevent fungal infections in grape drying, enhancing the quality of Italian passito wines. Ozone treatment reduces chemical use, promoting sustainable viticulture, and preserves organoleptic characteristics. Advanced machinery with sensors ensures even distribution and safe ozone levels during drying. Wines made from ozone-treated grapes show reduced Botrytis cinerea contamination and improved aromatic purity and sugar concentration, confirming the efficacy of this innovative method.