Sita/Passenger it insights: gli smartphone sempre più fedeli compagni di viaggio in aereo
🚀 By 2040, air passenger demand is expected to reach 8 billion according to IATA projections. Sita's Passenger Insights 2024 report shows airline users consider technology essential, adopting digital air travel via smartphones - the new "remote control of travel." 70% are comfortable having a Digital Travel Credential on their devices, while 64% desire shorter airport queues through biometrics, despite half expressing data privacy concerns. Travelers have an average comfort level of 6.7/10 with biometrics. Sustainability is also a priority, with passengers willing to pay 11% more on ticket costs to offset carbon emissions, take slower or lighter flights to reduce environmental impact.
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