Iniziativa eco-responsabile e CSR

💧 Acqua Minerale San Benedetto confirmed as the official water for the 40th Firenze Marathon on November 24, offering 42.195 km of running through Florence's historical heart. The San Benedetto Ginky Familyrun, a 3km fun run, takes place on November 23. San Benedetto SpA, founded in 1956, is the top non-alcoholic beverage player in Italy, with a presence in 100 countries on five continents (GlobalData 2024, data for 2023).

📌 Maniva Spa, established in 1998 and operating in Lombardy and Tuscany, achieved UNI/PDR 125:2022 gender equality certification from DNV. The company has over 70 employees and promotes gender equality through flexible hours, part-time and remote work arrangements, equal opportunity in recruitment and professional development, and gender parity training programs. The certification aligns with Maniva's sustainability and corporate social responsibility efforts.

💸 Oleificio Zucchi's new ad campaign for Zucchi Fritto Libero! oil launched November 3, promising 50% less frying odor compared to standard sunflower oils. The campaign, crafted by Rifattimale and Filmmaster Productions, airs on TV, radio, and web from November 3-30, 2023, and specifically on radio from November 11-24. Multi-channel strategy spans Italian TV networks, 11 national radio stations, Video On Demand platforms, digital banners, prerolls, SEA, and social media. Zucchi Fritto Libero! won the Quality Award 2025 with a 9/10 consumer rating.

🚀 UrbanV, an Italian vertiport network operator, has partnered with Cluster2, managing 22 airports in Saudi Arabia, to develop Advanced Air Mobility (Aam) and Urban Air Mobility (Uam). They aim to facilitate commercial flights and conduct feasibility studies for Aam integration at Saudi airports. Pilot programs for electric vertical take-off and landing (eVTOL) vehicles will target emergency medical services, VIP transport, and cargo logistics. Both companies support Saudi Arabia's Vision 2030 sustainability goals, including zero-emission eVTOLs and eco-friendly vertiport designs.

🏖️ The EU-funded "FuTOURiSME" initiative provides 1.8 million euros to support tourism SMEs in adopting innovative, sustainable, and digital solutions. Eligible participants include tourism SMEs from Cyprus, France, Greece, Italy, and Spain, registered for at least one year. Projects eligible for funding of 30,000€ each must align with EU priorities and cover one of several themes, such as sustainable strategies, mobility, circular services, green transitions, networking, digitalization, and skill development. Applications must be submitted by 27 November 2024, 17:00 Italian time. Selected projects, with a maximum duration of 12 months, receive an initial 20% pre-financing, followed by further payments after intermediate and final evaluations.

🏫 Ferrarelle Società Benefit, Italy's fourth-largest mineral water company, and Sanidrink, a Materias-backed startup, open a state-of-the-art lab in Riardo on November 8, 2024, to advance scientific research and promote technological and industrial progress in Campania. The inauguration was attended by Carlo Pontecorvo, Luigi Nicolais, Caterina Meglio, and Aniello Cammarano. Sanidrink owns patents for antimicrobial peptides, aligning with UN Goals 3, 6, and 12. Ferrarelle owns several water brands, exports to over 40 countries, and acquired Amedei chocolate in 2017.

🌍 Kel 12, committed to sustainability, attends COP29 in Baku, Azerbaijan, after signing the Glasgow Declaration on Climate Action in Tourism in 2023. Angelica Pastorella, the company's sustainability project manager and anthropologist, views the conference as an opportunity to engage internationally on climate strategies in tourism and share best practices for sustainability policies. Kel 12's participation underscores the need for a global, cohesive climate action plan in tourism.

🏕 Outdoor tourism in Italy has evolved into a sector with over 2,600 facilities and about 1.5 million beds. The conference "Il Futuro è open air" took place on October 21 in Lazise (VR), organized by FAITA-Federcamping. Italy expects 11.4 million arrivals in 2024, a 3.5% increase from 2023, with 71 million presences (+1.3% from 2023) and an annual turnover of 8 billion euros. Veneto leads with 17.7% of beds, followed by Tuscany (14%) and others. The sector aims for longer seasons and is focusing on staff training and digital skills. Lake Garda recorded a 73.8% occupancy in open-air facilities from March 21 to September 27, 2024, with Germany being the top market. Veneto had a 76% occupancy, with tourists mainly from Germany (60%), the Netherlands (14%), and Italy (6.3%). Lombardy also reported strong performance, while Trentino's open-air structures offered over 6,000 beds, with Dutch tourists staying the longest (13 days on average).

🍕 The seminar "FOOD, WINE & CO." concluded yesterday with its 13th edition, focusing on Italian agri-food and eno-gastronomic excellence. Created by Professor Simonetta Pattuglia and organized by the University of Rome "Tor Vergata," it targeted enthusiasts, students, and marketing and communication professionals. The event titled “FOOD PLANET: PRODOTTI, TERRITORI, IMPRESE. LA SFIDA GLOBALE” centered on sustainability, digitalization, and creativity. Key topics included a 50% pesticide usage reduction by 2030, a 14% increase in regenerative farming practices by 2032, a 28% rise in demand for local products, and the promotion of organic Mediterranean diets for health and environmental sustainability. Digital advancements highlight a 20% growth in food tracking apps, a 60% surge in online food sales in 2023, and creative integrations of technology in dining, including virtual restaurants and immersive experiences.

🍷 Wine in Moderation, a Brussels-based European association founded in 2008, promotes responsible wine consumption and targets the reduction of alcohol abuse. In Italy, it's nationally coordinated by Federvini and includes an annual event on November 8, "Wine in Moderation Day," to highlight responsible drinking and awareness. The campaign advises moderated wine consumption, echoing the Mediterranean diet, and focuses on informed choices to prevent risks like drinking and driving.