Iniziativa eco-responsabile e CSR

☕ Lavazza ha lanciato Sol de Yungas, una special edition di caffè monorigine boliviano, per partner selezionati. Coltivato nelle Yungas dalla famiglia Rodríguez, presenta note di frutta dolce e agrumi. I chicchi, dopo raccolta manuale e lavorazione innovativa, vengono raffinati a La Paz. A Ceresio 7, chef Sironi e Airaghi propongono un menu estivo per esaltare Sol de Yungas, integrando sostenibilità con il progetto “Sol de la Mañana”.

🌍 Nel parco naturale Cabo de Gata-Níjar, Almería, l'e-bike tour da San José esplora paesaggi spettacolari come Cala Arena. Dall'Orto Botanico di Rodalquilar partono itinerari in 4x4 e trekking verso il deserto di Tabernas, famoso per i film di Sergio Leone. Almería città combina storia e modernità: l'Alcazaba, il Cable Inglés, il MuReC e il mercato Centrale offrono un’esperienza unica di tradizioni e innovazione.

🍦 Il 18 maggio 2025, l'Associazione Ambasciatori Pasticceri dell'Eccellenza Italiana (APEI), guidata dal Maestro Iginio Massari, organizza un seminario pubblico a Firenze sul "Rinascimento del Gusto". L'evento presso il Chiostro Maggiore di Santa Maria Novella, dalle 15:00 alle 19:00, include 12 postazioni di pasticceria e gelateria. APEI donerà 3.000 Panfrutti alle associazioni benefiche locali. L'ingresso è gratuito, con distribuzione di "Fiorini" per degustazioni.

🍋 Gruppo Polenghi, in 2025, acquires California-based Nielsen Citrus Products Company to enhance its U.S. market presence, using 535 million squeezed lemons annually and exporting to 90 countries. The acquisition is supported by SIMEST with €8 million, promoting local production and reducing CO₂ emissions. The group’s 2024 revenue hit €100 million, showing a 30% rise since 2019. Polenghi emphasizes sustainability, using recycled PET and partnering with Ogyre for plastic recycling initiatives.

🍊 Zuegg, a historic Verona-based company, continues its "Zero Residui 100% da Frutta" educational project. On May 17-18, 2025, Zuegg participated as an official sponsor in the Deejay Ten event in Treviso, promoting fruit jams made with 80% fruit and grape sugar. They received the Smartfood Award from the European Institute of Oncology for their pesticide-free products. Founded in 1890, Zuegg employs 585 people with a 2022 turnover of €260 million.

🍊 Il Consorzio Euroagrumi ha presentato il progetto "Citrus Fruits for Wellness" al Macfrut 2025. Questo progetto europeo promuove il consumo consapevole di agrumi certificati, focalizzandosi sulle Arance IGP di Sicilia in Italia e Germania. Durante l'evento, sono stati discussi temi come cambiamento climatico, risorse idriche e biodiversità, con progetti come IRRIAP. La presentazione ha incluso degustazioni di arancia rossa IGP e momenti di networking.

☕ Nestlé Professional, in partnership with Coffeefrom, launched the "Nescafé From Waste to Taste" project, collecting coffee grounds from Nescafé machines in three Accor hotels in Milan. Over 5 months, 450 espresso cups were created by combining plastic materials with recycled coffee grounds, showcasing circular economy. Each hotel received 150 cups. This initiative is part of Terra Next, supporting bioeconomy startups. Nestlé, with operations in 187 countries, leads in global nutrition and sustainability efforts.

🌽 Costa d’Oro, Italy’s fourth largest olive oil brand, unveiled its new visual identity at Tuttofood, emphasizing naturalness and premium quality. The company launched the first Italian extra-virgin olive oil with Zero Pesticide Residues, verified by external labs and certified by SGS Italia. Two new sunflower seed oils without pesticide residues were introduced: one for cooking and raw use, rich in vitamins D and K; the other, "Zero Che Fritto!", for high-temperature frying. In 2023, Nomisma reported that 2 out of 3 Italians prioritize sustainable food products. Costa d’Oro has reduced its environmental impact by 57% in PVC waste, saved 30% of water resources, and adopted sustainable logistics and transportation choices. The "Planet O-live" sustainability program reached 430,000 olive trees, promoting sustainable agriculture, and achieved 75% energy autonomy from renewable sources. CEO Pascal Pinson aims to involve more Italian olive growers to reach 1 million trees by 2030. The ESG 2023 Report highlighted 158 tons of CO2 saved, a 57% reduction in PVC waste, 30% water saved, 15% less plastic waste, and €187 million in economic value generated.

🍷 VitignoItalia, the wine event, concluded its 2025 edition, a year before its 20th anniversary. Directed by Maurizio Teti, the event recorded 250 participating companies and consortia, over 2000 wine labels, and around 12,000 visitors over three days, reflecting an increase from the previous year. The event hosted 30 international buyers and organized 14 high-level masterclasses, emphasizing its crucial role in the Italian viticultural landscape. It focused on business-to-business relations while remaining open to the public, particularly targeting the UK and Scandinavian markets for internationalization. The event also highlighted the importance of sustainability and the Italian wine industry’s readiness for global markets, with training provided through webinars. Collaboration with ICE, the Italian Trade Agency, was significant in elevating the event's quality. Looking forward, VitignoItalia plans a special edition for its 20th anniversary in 2026 at the Stazione Marittima.

🏁 BWH Hotels Italia & Malta partnered with Best Western as the Official Partner of the Giro d'Italia, which started on May 4 with stages in Albania before continuing in Italy. The race began in Alberobello, Puglia, and will end in Rome on June 1. Architect Simone Micheli designed a totem for BWH Hotels to symbolize the event. BWH Hotels features customized stands with photobooths at Start Villages and promotes with a branded Cargo Bike at Finish Villages. A BWH-branded pick-up and content creators enhance the brand's presence. The company also supports local hospitality analysis and social initiatives, including the Albergo Etico project. An Instagram contest, running until June 1, offers a chance to win hotel vouchers and Giro d'Italia mascots.