Iniziativa eco-responsabile e CSR

🌍 Baku, launched in 2025 by BluFennec under Roberto Pasqua di Bisceglie, offers transformative long-haul itineraries from Mongolia to Peru, including Africa, Maldives, Morocco, and France. Founded by Simone Sturla, Baku emphasizes ethical and poetic travel, aiming to evoke horizons rather than just sell destinations. It seeks to create lasting experiences through light footprints, working with local guides like shamans and historians.

☕ Costadoro, una torrefazione torinese fondata nel 1890, lancia una nuova linea di caffè macinato per moka e filtro. Le tre referenze, tutte 100% Arabica, includono il Brasile Monorigine, il RespecTo Bio Fairtrade, e il Decaff. RespecTo Bio ha vinto tre medaglie d’oro all'International Coffee Tasting (2019, 2021, 2022). Il progetto include un restyling del packaging e mira a migliorare l'accessibilità e sostenibilità del caffè premium per uso domestico.

🍝 Italian pasta production has doubled over 20 years, reaching 14 million tons annually. In 2024, Italy produced over 4 million tons, a 5% increase, exporting nearly 60% to over 200 countries, generating €8.7 billion. Facing high U.S. tariffs and climate challenges, Italy requires 6 million tons of durum wheat annually, importing to meet needs. Strategies at the World Durum and Pasta Forum emphasize sustaining global leadership through innovation and collaboration with Confagricoltura.

🏠 2025, in Italy, Airbnb sees a 2% increase in bookings with a 65-day booking window and an average stay of 4 days. Italians account for 20% of the bookings. Experiential tourism appeals to 85% of families seeking authentic experiences. For Booking, there's an 8% global rise in bookings as of 2024, with non-hotel accommodations making up 37% of listings, growing by 10%, driven by inventory, host professionalism, and volume increases.

📈 Jean-Noël Kapferer, luxury branding expert, spoke at the Essence of Sardinia event at Forte Village. Focused on iconicity in 2024, he emphasized that true icons are timeless, creating cult and emotion, unlike mere bestsellers. Examples include Singapore Airlines hostesses and the Venice Simplon Orient Express journey. In luxury hospitality, the aim is extraordinary, sustainable, authentic experiences, transforming products into aspirational symbols for lasting impact.

☕ Caffè Motta, founded in the 1960s, joins forces with actor Luigi Zeno to tackle bullying through the award-winning short film "La Linea Sottile". The initiative, led by the Mastromartino family, reflects their commitment to social causes and community ties. Camilla Mastromartino emphasizes promoting empathy and respect. Known for quality Arabica and Robusta blends, Caffè Motta continues to uphold its Italian coffee heritage while addressing societal issues.

🍴 CIRFOOD, dopo una ristrutturazione, ha aperto il Chora Restaurant nel Parco Archeologico di Pompei, ospitato nella storica Casina dell'Aquila del Settecento. La struttura include anche un ristorante self-service e il Chora Cafè & Wine bar. La sostenibilità è centrale, con l'uso di materie prime locali e stagionali. CIRFOOD collabora con la cooperativa Il Tulipano per promuovere l'inclusione sociale.

🌍 Toscana Promozione Turistica will sign a cooperation agreement with Portugal's Alentejo on October 9, 2024, at TTG Travel Experience in Rimini. This initiative focuses on joint promotion of UNESCO heritage, wine tourism, parks, and sustainable outdoor activities. Both regions emphasize industrial tourism and high-quality olive oil production, balancing authentic landscapes with sustainable innovation. This partnership marks a new chapter in Tuscany's international efforts to build strategies with similar global territories.

🌍 Helsinki leads the Global Destination Sustainability Index 2025 with 93.52%, marking its second consecutive year at the top. Mayor Daniel Sazonov highlights its climate commitments and sustainable infrastructure. Gothenburg scores 91.51% and Copenhagen 88.76%. Adelaide jumps 23 spots, credited to its Integrated Climate Strategy 2030, achieving carbon neutrality at its airport. The index methodology now includes third-party data, satellite monitoring, and aligns with international standards like GSTC and Travalyst.

🏨 HNH Hospitality launched a strategic direction for Almar Resorts & Spa, focusing on luxury that is authentic, welcoming, and local. Maria Pia Intini highlights the commitment to community value and guest experience. Locations: Almar Lido in Jesolo, Almar Giardino di Costanza in Mazara del Vallo, and Almar Timi Ama in Villasimius. Almar's Spas Almablu offer holistic regeneration. The goal: expand Almar's presence beyond Italy with an immersive, complete experience combining wellness, culture, and nature.