Amadori promuove l'educazione alla nutrizione con il progetto ''Il Piatto PRO''
🍎 In Italia, 19% of 8-9 year-olds are overweight and 9.8% are obese, ranking the country 4th in the European region for overweight prevalence according to a national health survey from May 2024. Amadori, an agro-food industry leader with a 30% market share in poultry, launched "Il Piatto PRO" from September 23, 2024, to April 15, 2025, aiming to educate 2,000 primary school classes on balanced nutrition through interactive content. The project promotes healthy lifestyles with a contest rewarding schools for their creative representations of a "PRO plate." Amadori recorded €1.78 billion in 2023 revenues and operates with 9,300 employees in Italy.
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