Iniziativa eco-responsabile e CSR

🏖️ Malaysia sees a surge in Italian tourist arrivals from January to June 2024, surpassing pre-pandemic levels with an 11.2% growth compared to the same period in 2019. During these six months, Malaysia welcomed 24,561 visitors from Italy, a 52.8% increase from 2023. Italy ranks as the fifth-largest European market for Malaysian tourism, with June 2024 recording a record high of 3,780 Italian arrivals. Malaysia aims to host 27.3 million arrivals in 2024 and targets 35.6 million international tourists by 2026. Datuk Manoharan Periasamy, Director General of Tourism Malaysia, highlights Italy among the top five European markets and anticipates more Italian tourists in the coming years. Visit Malaysia 2026 focuses on cultural richness and sustainable tourism.

🌍 Zurab Pololikashvili of UN Tourism emphasized sustainable tourism as the G20's top priority during a meeting in Belem, Brazil, highlighting its role in empowering local communities and tackling climate change post-Covid. He advocated for a shift towards a circular economy benefiting the environment and local populations, stressing the sector's reliance on biodiversity, climate stability, and natural resources for resilience.

🌽 De Matteis Agroalimentare SpA, a leading producer of durum wheat pasta, participates in DiviNazione 24 during the G7 Agriculture through September 29 in Siracusa. Pasta Armando, made from 100% Italian wheat from the Armando Chain, showcases at the Expo. The company has over €220 million in revenue, 80% from exports, a U.S. subsidiary, 300 employees, and controls production from milling with its own mill. The "Patto Armando," with over 700 farms, ensures high-quality, pesticide and glyphosate-free wheat, resulting in over 15% increased yields and €13 million in premiums paid over 14 years for 12,000 hectares.

🍷 Oregon State University researchers developed a special spray coating that could protect grapes from wildfire smoke effects, not affecting growth or quality. Tastry, an AI-based company, uses machine learning and advanced chemistry to analyze wine analytes and decode aromatic matrices, predicting flavor and aroma changes over time. This technology helps winemakers mitigate smoke contamination effects, preserving wine quality and potentially saving crops from substantial losses.

🍻 "SPIRIT OF SAVOIA" celebrates SAVOIA's third anniversary from September 21 to December 21, inviting Italian cocktail bars (and others from Greece, UK, Hong Kong, Spain, USA) to join a contest on casa-savoia.com/spirit-of-savoia-2024/. Participants must create cocktails with SAVOIA Americano Rosso or SAVOIA Orancio. Winning recipes featured in Difford’s Guide; top bar hosts a masterclass with Marc Alvarez. Consumers can win a €150 voucher by sharing their SAVOIA cocktails on Instagram.

💸 From September 20-22, 2024, Faenza hosted the 6th edition of Talk de Il Post with Ferrarelle Società Benefit, Italy's fourth-largest mineral water company, as the main partner. The event promoted discussion among authors, scientists, and artists on current affairs. Ferrarelle teamed up with COREPLA, the National Consortium for the Collection, Recycling, and Recovery of Plastic Packaging, to install an ecocompactor for PET bottles at the venue, emphasizing the importance of proper recycling and circular economy. COREPLA's RECOPET project has collected over 2.5 million bottles.

💳 Adyen, a financial technology platform, conducted the Adyen Index Hospitality Report 2024 to study payment preferences among consumers and hoteliers. Findings include: 53% of consumers value payment options, 66% have a preferred payment method, and 49% would spend more with more choices. 71% of hotels recognize the importance of offering payment variety, 64% plan to accept more payment methods, 62% will offer international methods, and 67% of travelers consider free cancellation within 24-48 hours crucial. Concerns over fraud affect 68% of consumers, and 55% of hotels consider phone payments favored by guests, yet only 2% of customers prefer it. Payment issues, such as card denial or delayed charges, impact the likelihood of returning customers.

✈ British Airways commits over £9 million for a six-year carbon removal credits agreement. In Scotland, the airline sponsors a project capturing CO2 from whisky distilleries, utilizing it to produce construction materials. Also included are rock erosion prevention and reforestation projects. The director of sustainability, Carrie Harris, emphasizes the importance of such initiatives for stimulating the carbon removal market.

🍸 Coca-Cola Company & Bacardi Limited announced a partnership to launch a pre-mixed Bacardi rum and Coca-Cola cocktail, ready to drink. The product will hit selected European markets and Mexico in 2025. James Quincey, Coca-Cola CEO, aims to expand the alcohol-ready-to-drink sector, while Bacardi CEO, Mahesh Madhavan, sees it as an opportunity to deliver a classic cocktail in a convenient format. The collaboration builds on the historic Cuba Libre cocktail from 1900, merging two iconic beverage brands. Packaging will promote responsible drinking to adult consumers only.

🍪 Giovanni Boccaccio mentions "parmigiano grattugiato" in the 1344 Decameron. Parmigiano Reggiano cheese, produced in Parma, Reggio Emilia, Modena, Bologna, and Mantova, represents a long-standing culinary history. Celebrating this cheese, "Scaglie," a podcast by Dr Podcast (London) and LUZ Società Benefit, explores through eight episodes the stories and culinary creativity surrounding Parmigiano Reggiano. Featured chefs like Antonio Arcieri, Massimo Tringali, and Federico Campolattano highlight its versatility in various cuisines. The series is available on audio and video streaming platforms.