Iniziativa eco-responsabile e CSR

🍷 Signorvino collaborates with Chora Media to launch "Vini Mito," a podcast featuring Italian wine icons Barolo, Amarone della Valpolicella, and Supertuscan; available on Spotify and other audio streaming platforms starting October 17. The series, narrated by Jacopo Cossater and Graziano Nani, explores the history and evolution of these prestigious wines. Episode 1 on Barolo airs October 17, Episode 2 on Amarone October 24, and Episode 3 on Supertuscan October 31. Signorvino aims to reach 50 locations by 2025 with a projected turnover of 85 million euros in 2024, up from 40 current outlets.

☕ Lavazza, aiming to enhance coffee experiences in offices, highlights its "Sistema Firma" and introduces the "Coffee Manager Academy" online training with three levels focusing on coffee origins, processing, and distinctive blends. Completers gain the "Coffee Manager" certificate and can win a weekend in Turin including a Lavazza Museum tour, a journey at the 1895 Coffee Designers, and a dinner at Condividere restaurant. Lavazza, founded in 1895 in Turin, boasts a €3 billion turnover, a presence in 140 markets, 8 production plants in 5 countries, and produces over 30 billion coffee cups annually.

🍷 The Dolo-Vini-Miti wine festival in its second edition, held from October 11 to 20, hosted over 20 events in Val di Cembra and Val di Fiemme to celebrate "vertical wines" and their territories. Damiano Zanotelli's committee VIVACE successfully nominated Val di Cembra for the registration of historic rural landscapes in October 2020 and is pursuing GIAHS recognition. Bruno Bertero reported a UNESCO designation's economic impact for Langhe-Roero-Monferrato: 121 million euros financial effect, including a 32 million euro communication value. However, Bertero highlighted worrying social effects such as continuous depopulation and property acquisition by outsiders, endangering local succession. The Etna Doc Consortium is regulating growth, with vineyard hectares increasing from 600 to 1,500 between 2013 and 2023.

📦 Frullà, a blended fruit specialist, unveils a new sustainable packaging design and revised naming for its products, maintaining a minimalist approach to enhance brand visibility. The updated design highlights the Frullà logo with a red outline, except for the organic line which uses green. Changes also include simplified product line names; Frullà Classico becomes Frullà, Bio line changes to Biologico, and Puro line to 100%. The recyclable doypack packaging has a resealable cap and is aluminum-free. Three years ago, Frullà introduced Italy's first fully recyclable fruit pulp bag. The brand emphasizes health, responsible consumption, and sustainable practices, striving for a positive environmental impact.

🍷 In 1809, Benjamin Ingham, an English merchant, arrived in Sicily and began producing high-quality Marsala wine, later known internationally. Stefano Saccardi and Sonia Spadaro, creators of Vulcanica vodka, collaborated with Cantine Florio to develop Ingham Marsala Superiore, a semi-dry Marsala designed for mixology. Grillo grapes are used in the production, handpicked for sugar concentration, and the wine matures for at least two years in oak barrels. The Sicilian Martini cocktail features 6 cl Vulcanica Vodka, 1.5 cl Ingham Marsala, and a garnish of cucuncio. Vulcanica Vodka and Ingham Marsala are distributed in Italy by Distilleria Nardini.

🍕 Mulino Bianco introduced Piadelle Gustose, a fusion of new flavors with traditional Italian flatbreads, featuring ingredients like tender wheat flour, water, lard, rosemary, and black pepper. According to AstraRicerche, 40.6% of Italians frequently consume packaged bread, with soft breads covering about 93% of Italian families, and 16 million families purchasing Piadine in 2024. A 15-month cross-media campaign with GialloZafferano began in September 2024, involving digital, social, and connected TV channels. The Piadelle are part of a sustainable agriculture initiative, complying with Mulino Bianco's '10 rules of the Mill' and ISSC Plus certification.

🌱 Allegrini released its first Sustainability Report in 2024, highlighting its dedication to environmental protection, community well-being, and local economic development. Since 2010, Allegrini eliminated herbicides, and in 2023 scored 93/100 on the Biodiversity Friend certification. The winery supports Valpolicella’s cultural landscape, promotes sustainable tourism, and has projects in eco-friendly packaging, reducing bottle weight from 600g to 410g. They reduced non-recyclable waste by 3,500 kg in 2022 and are constructing Tenuta Merigo, a new production center focused on sustainable practices. Allegrini's team is young, with an average age of 35, and saw a 30% increase in female presence in 2024.

🏨 Fiera Hotel in Bolzano is focusing on sustainability from October 21 to 24, introducing three special tours exploring themes like guest-resident connections and 360-degree sustainability. Tours start on October 22 with visits to projects by architects Stefan Marx, Elke Ladurner, Zeno Bampi, and Biquadra. On October 23, Tours 2 and 3 feature visits to Casa al Sole and Hotel Adler, with stories of maintaining building originality. The event will attract over 400 exhibitors and 18,000 visitors, alongside thematic talks and the Hotel Sustainability Award in four categories.

💸 Grupo Consorcio, Spanish leader in premium canned fish, publishes its 7th Sustainability Report in 2023, reflecting its business model based on tradition, innovation, and sustainability. Established in Italy in January 2024, the group has a sustainability strategy dating back 11 years. Valeria Piaggio, Vice President, emphasizes sustainability as a core value. The workforce is 64.4% female, and 99.5% of Cantabrian anchovy supply is MSC certified. In 2023, they saved over 58,000 kg of fish from waste in Spain and Peru and measured their Corporate Environmental Footprint with the University of Cantabria's collaboration.

🍴 Celebrated on October 16, World Food Day 2024's theme by FAO is "The right to food for a better life and future". Despite global food production exceeding demand, 733 million people face hunger, primarily due to conflicts, climatic shocks, and economic crises, leading to increased inequalities. About 2.8 billion globally can't afford a proper diet. The Italian Society for Human Nutrition (SINU) emphasizes balanced nutrition to combat malnutrition, organizing a high-level event "Science of Nutrition, Sports and Health" in Genoa, European Capital of Sport 2024, from November 21-23, 2024, aiming to reduce sedentariness by 15% by 2030. In Italy, around one-third of the population is sedentary. SINU also promotes sustainable eating models and Mediterranean Diet benefits, focusing on health and environmental sustainability.