Iniziativa eco-responsabile e CSR

📖 In Rome, FIPE-Confcommercio and Too Good To Go signed an agreement to combat food waste. The partnership aims to reduce the 683.3g per capita food waste in Italy, which surged by 45.6% last year. The deal allows associated businesses to manage surplus through discounted Surprise Bags available via the Too Good To Go app.

🍪 Wafer with 600+ years of history, initially popularized during the Renaissance and "industrialized" in the late 1800s by Joseph Manner. Global wafer sales reached $6.3 billion, with a 4% annual increase and a projected CAGR of 5.4% until 2029 by Mordor Intelligence. In Italy, the modern retail sector sells 93 million wafer packages for €130 million annually. Despite a slight volume decline in 2023 due to raw material price hikes, the Italian market remains strong. Leading Italian brands like Loacker, set to celebrate its centenary in 2025, expect €350 million in revenues from the Loacker brand, out of €465 million in 2024. Wafers are key ingredients in products like Yomo and Muller yogurts, KitKat cereals, and Nescafè Dolce Gusto, with companies like Lindt and Ferrero investing in wafer-based products.

🍤 On World Food Day, Nieddittas emphasizes sustainable and healthy dietary choices, advocating for pescetarianism which includes seafood like mussels and clams rich in Omega-3s, iodine, iron, and other nutrients. Fish consumption, associated with numerous health benefits such as cardiovascular and cognitive well-being, can reduce red meat intake and promote sustainability. Regular Omega-3 intake is linked to reduced heart disease risk and improved memory. Nieddittas promotes responsible sourcing for environmental preservation and a better future.

🍀 In Lignano Sabbiadoro, Emilio De Risi reflects on tourism and life balance topics at the informal event 'Aspettando TTG' hosted by Hotel President Lignano. The advertorial 'ski big with a smaller footprint' in The Guardian, featuring Austria's sustainable ski resorts with renewable energy and limited artificial snow use, is highlighted for its sober tone. Accor CEO Sébastien Bazin plans to expand beyond the current 47 brands. Disney hikes park prices by 6% and annual pass rates by 6-20%, marking its 22nd increase in 35 years. Open-air accommodations in Italy will be excluded from property tax calculations starting January 2025. LVMH eyes a 30% stake in French Bloom, a non-alcoholic champagne producer. Pizza Hut's unique CV delivery campaign through pizza box resumes in New York captures attention.

🍷 Signorvino collaborates with Chora Media to launch "Vini Mito," a podcast featuring Italian wine icons Barolo, Amarone della Valpolicella, and Supertuscan; available on Spotify and other audio streaming platforms starting October 17. The series, narrated by Jacopo Cossater and Graziano Nani, explores the history and evolution of these prestigious wines. Episode 1 on Barolo airs October 17, Episode 2 on Amarone October 24, and Episode 3 on Supertuscan October 31. Signorvino aims to reach 50 locations by 2025 with a projected turnover of 85 million euros in 2024, up from 40 current outlets.

☕ Lavazza, aiming to enhance coffee experiences in offices, highlights its "Sistema Firma" and introduces the "Coffee Manager Academy" online training with three levels focusing on coffee origins, processing, and distinctive blends. Completers gain the "Coffee Manager" certificate and can win a weekend in Turin including a Lavazza Museum tour, a journey at the 1895 Coffee Designers, and a dinner at Condividere restaurant. Lavazza, founded in 1895 in Turin, boasts a €3 billion turnover, a presence in 140 markets, 8 production plants in 5 countries, and produces over 30 billion coffee cups annually.

🍷 The Dolo-Vini-Miti wine festival in its second edition, held from October 11 to 20, hosted over 20 events in Val di Cembra and Val di Fiemme to celebrate "vertical wines" and their territories. Damiano Zanotelli's committee VIVACE successfully nominated Val di Cembra for the registration of historic rural landscapes in October 2020 and is pursuing GIAHS recognition. Bruno Bertero reported a UNESCO designation's economic impact for Langhe-Roero-Monferrato: 121 million euros financial effect, including a 32 million euro communication value. However, Bertero highlighted worrying social effects such as continuous depopulation and property acquisition by outsiders, endangering local succession. The Etna Doc Consortium is regulating growth, with vineyard hectares increasing from 600 to 1,500 between 2013 and 2023.

📦 Frullà, a blended fruit specialist, unveils a new sustainable packaging design and revised naming for its products, maintaining a minimalist approach to enhance brand visibility. The updated design highlights the Frullà logo with a red outline, except for the organic line which uses green. Changes also include simplified product line names; Frullà Classico becomes Frullà, Bio line changes to Biologico, and Puro line to 100%. The recyclable doypack packaging has a resealable cap and is aluminum-free. Three years ago, Frullà introduced Italy's first fully recyclable fruit pulp bag. The brand emphasizes health, responsible consumption, and sustainable practices, striving for a positive environmental impact.

🍷 In 1809, Benjamin Ingham, an English merchant, arrived in Sicily and began producing high-quality Marsala wine, later known internationally. Stefano Saccardi and Sonia Spadaro, creators of Vulcanica vodka, collaborated with Cantine Florio to develop Ingham Marsala Superiore, a semi-dry Marsala designed for mixology. Grillo grapes are used in the production, handpicked for sugar concentration, and the wine matures for at least two years in oak barrels. The Sicilian Martini cocktail features 6 cl Vulcanica Vodka, 1.5 cl Ingham Marsala, and a garnish of cucuncio. Vulcanica Vodka and Ingham Marsala are distributed in Italy by Distilleria Nardini.

🍕 Mulino Bianco introduced Piadelle Gustose, a fusion of new flavors with traditional Italian flatbreads, featuring ingredients like tender wheat flour, water, lard, rosemary, and black pepper. According to AstraRicerche, 40.6% of Italians frequently consume packaged bread, with soft breads covering about 93% of Italian families, and 16 million families purchasing Piadine in 2024. A 15-month cross-media campaign with GialloZafferano began in September 2024, involving digital, social, and connected TV channels. The Piadelle are part of a sustainable agriculture initiative, complying with Mulino Bianco's '10 rules of the Mill' and ISSC Plus certification.