Intesa GDI: nella ristorazione cresce l'uso di acqua di rete trattata invece di minerale imbottigliata
📈 At the annual Convention of the Consorzio Intesa, a talk session was held to discuss the growing trend of serving network-treated water in public places. Network-treated water currently holds at least a 15% market share in Horeca venues, with an expanding trend that's affecting the mineral water producers and Horeca distributors for whom bottled water sales are a significant business asset. Key industry players like Ferrarelle, Sanpellegrino, San Benedetto, Maniva, and Vera participated in the debate. Initiatives are being planned for joint producer/distributor efforts to educate about the advantages of bottled mineral water and the downsides of microfiltered water, including non-certified sources, nutritional depletion, hidden maintenance costs, legal fines for mislabeled water, and a three-to-one water wastage ratio by filtration systems.
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