Stagione lunga per la Costa Smeralda: obiettivo Natale
🏖️ Mario Ferraro, CEO of Smeralda Holding, aims to extend Costa Smeralda’s season until end of November, potentially including Christmas and New Year. The 2024 season, still ongoing, saw a significant increase in tourist presence, with American and Middle Eastern clientele growth, and record hotel occupancy levels. The strategy includes content creation, a new after-dinner lounge open until 3 AM, and hotel restyling, including Hotel Cala di Volpe’s 60th-anniversary renovation started in 2018. Romazzino and Pitrizza hotels entered LVMH’s portfolio under Belmond and Cheval Blanc brands, focusing on niche, high-quality offerings.
Condividi