Sojern: gli italiani opteranno meno per l’aereo per le vacanze di Natale nel nostro paese che rimane una meta preferita dai turisti statunitensi
🏡 Domestic flight bookings within Italy for Christmas show a 39% decrease compared to 2023. European travelers flying to Italy dropped by 14%. Italy's domestic market, with a 19.4% search share, remains the largest for tourism. The US, constituting 17.7%, is the second-largest market for Christmas 2024 holiday searches in Italy, followed by the UK at 9.5%. Hotel search data places Americans at the top with 33.8% share, and Italians at 19.1%. Rome leads in flight booking preferences at 32.8%, with Milan (27.4%) and Venice (6.7%) following. Sicily, with Catania at 5.6%, benefits from a tourism boost. For hotel choices at Christmas, Rome garners 48.4%, ahead of Milan, Florence, and Venice. In a broader European and Middle Eastern context, London, Dubai, and Paris are the top city destinations, with Milan and Rome at tenth and eleventh.
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