Toscana: bilancio positivo, ma l’anno inizia in salita
🏖️ Toscana's tourism in 2024 marked a 2.2% increase in visitors, surpassing 46.8 million overnight stays and 15.1 million arrivals, with foreigners accounting for 57% (over 26.6 million nights). Hotels experienced a 2.4% rise, while other accommodations saw a 2.1% growth. However, for the first quarter of 2025, only 11% of Tuscan operators expect an increase in tourism, 65% foresee consistent volumes, and 23% anticipate a decrease. A dip of 1.9 percentage points in bookings compared to last year was noted, with weakened domestic demand and a slow down from key foreign markets. President Eugenio Giani highlighted global economic uncertainty and European economy downturns but noted Tuscany's appeal and positive signals from non-European countries.
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