Ixpira amplia il portfolio hotel su Roma e Toscana
🏨 Ixpira expanded its hotel portfolio in Italy, focusing on Rome, which accounted for 33% of revenue from individual bookings in 2024, and Tuscany, a key tourist region. During the ongoing Jubilee, Ixpira aims to maximize opportunities by destagionalizing tourist flows. Daniela Fabiano, head of contracting, emphasizes demand evaluation and customer segmentation strategies. New Rome partnerships include the 4-star Hotel Palladium and 3-star Casa Santa Sofia. In Tuscany, ROSS Hotels' Palazzo Leopoldo and Capitano Collection joined the portfolio, along with an expanded partnership with Parc Hotels. CEO Guy Luongo highlights a data-driven approach for significant partner results.
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