Il volo di Ita Airways tra i padiglioni di Berlino
✈ Ita Airways debuted in Germany at the Itb Berlin event within the Lufthansa group space. The significant occasion marked Ita Airways' entry ahead of summer 2025, showcasing its aircraft among various brands under the German giant. Emiliana Limosani, CCO, engaged with commercial partners to gauge the German market's initial reaction. While Lufthansa's conduct policies are strict, Ita Airways aims to maintain a degree of autonomy until full majority ownership is achieved, recognizing Southern Europe's enticing market potential and Lufthansa's possible strategic adjustments, drawing from past experiences with Swiss and Austrian. Celebrating Ita's entry, Lufthansa's stand served Italian coffee, highlighting Italian style.
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