Fidelizzare per vincere: il potere dei programmi fedeltà oltre il Net ADR
💸 Loyalty programs in the hotel industry lead to a 19% lower cancellation rate, 51% earlier cancellations, 86% fewer no-shows, and 13% earlier bookings among members compared to non-members. Members stay 10% longer and book 8% more rooms per reservation. Nozio.com, launched in 2006, offers a membership at €44/month, helping hotels to increase direct bookings. In the first seven months of 2024, Nozio's promo code #NOZIO surpassed the total 2023 bookings and revenue, emphasizing the value of customer loyalty.
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