Marriott, partnership con Sonder per gli affitti brevi
📌 Marriott International collaborates with Sonder, a luxury apartment and boutique hotel provider since 2014. Sonder reported a revenue of $603 million in 2023 and is seen as a future main competitor to Airbnb. The partnership allows Marriott to earn a percentage of Sonder's gross revenue. By the end of 2024, 9,000 Sonder units will join Marriott's portfolio, with another 1,500 to follow, all accessible via Marriott’s channels and the Marriott Bonvoy app’s new Sonder by Marriott Bonvoy collection. Sonder expects an increase in revenue per available room and improved liquidity by $146 million, appealing to a younger, tech-savvy demographic, with guests in Europe, North America, and the Middle East managing stays via a dedicated app.
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