Nasce Diageo Luxury Group, per un'offerta di lusso innovativa
💸 Diageo Luxury Group, a new global division, combines Diageo's luxury activities, including Brora and Port Ellen, focusing on products retailing at $100+. Julie Bramham leads the venture, aiming to be the world's top luxury liquor company, leveraging over 10 million whisky casks from 30 distilleries, and celebrating Justerini & Brooks' 275th anniversary. Key markets include influential cities, Global Travel, and Great Britain, with further transformative collaborations planned.
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