Saldi e turismo: Firenze regina dell’inverno
🏬 Firenze leads winter sales with 40.1% of shops visited by tourists, followed by Milan (36.3%), Rome (34.4%), and Naples (32.1%). Milan holds the highest foreign tourist receipt average at €182 per purchase. Over half of foreign tourists prefer Italian high fashion brands (55.6%). According to Giulio Felloni, President of Federazione Moda Italia-Confcommercio, 60% of shops report sales in line or better than 2024, with a strong start and sustained interest, partly due to the reduced tax-free threshold from €155 to €70.
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