Distribuzione e Revenue

🖤 Marocco surpasses Egypt as Africa's most visited destination with 17.4 million tourists in 2024, just a year after Marrakech's earthquake devastation. Outdoing its own record, Egypt attracted 15.7 million tourists. Morocco's tourism revenue hit a new high of $11 billion in 2024, up from $10.5 billion the previous year. The country saw a 20% increase in visitors from 2023 and a 33% rise from the pre-pandemic peak in 2019. Minister of Tourism Fatim-Zahra Ammor aims to position Morocco among the top 15 global tourist destinations, ahead of the 2026 goal.

🏦 In 2024, Italy's hotel sector investment reached €2.1 billion, a 36% increase from the €1.54 billion in 2023. Q4 alone saw €650 million. Rome and Milan dominated the market, with luxury hotel openings and renovations. Secondary locations like Turin, Assisi, Padova, Arzachena, Portofino, and Rome also saw significant deals. CBRE and Data Hub report a resurgence of confidence in leisure and art cities, with a boost from international tourism.

🏦 Ávoris Corporación Empresarial expands to Italy with its renowned brands Travelplan and Welcomebeds, targeting Italian travel agencies. Initially, Travelplan will operate from Rome, Milan, and Venice, with plans to extend to Florence, Turin, Naples, and other airports. Ávoris offers vacation packages to destinations like the Caribbean, Costa Rica, Balearic Islands, and Canary Islands, with full Italian-language support for agents and clients. Ávoris's commercial team in Italy is already promoting their product offerings, featuring innovative distribution tools such as the 'Ávoris Store', API connectivity, and integration with Travel Compositor. Juan Carlos González, CEO of Ávoris, emphasizes Italy as a strategic opportunity, offering quality products and a commitment to excellence.

📊 The latest GS1 Italy's Osservatorio Immagino report, analyzing over 138,000 products and their label claims, reveals Italian consumer trends favoring health, sustainability, and quality. The study encompassing July 2023 to June 2024 showed top sales volume increases for "with prebiotics/probiotics" (+26.6%), "glyphosate-free" (+25.9%), "biodegradable" (+23.6%), "avocado" (+21.9%), and "organic in personal care" (+17.0%). Italian spending habits are leaning towards products perceived as better for health and the planet, even during budget-conscious times. For more details, the 16th edition of the Osservatorio Immagino can be downloaded at https://servizi.gs1it.org/osservatori/osservatorio-immagino-16/.

🍕 Margherita S.p.A., dubbed "La più grande pizzeria d’Italia," employs over 400 expert pizzaioli. At Marca 2025 in Bologna, January 15-16, at Padiglione 29 - Stand A 22 – B 21, the company presents Pizza Ariosa under the Re Pomodoro brand. This gourmet product, which premiered at Cibus 2024, features a 48-hour leavened dough with 80% hydration. Margherita S.p.A. has 4 production sites, 400 employees, and a turnover of approximately 85 million euros.

⛷ Pila spa reported a 7% increase in early season ski resort entries, with around 150,000 accesses recorded from season opening to January 6. This period includes peak holiday season. Aimé Pernettaz, director of the Espace de Pila consortium, expects the positive trend to continue in the coming months. Pila is recognized as an ideal destination for families, athletes, and mountain enthusiasts.

🏡 Puglia Paradise closed 2024 with a 30% revenue increase and a 35% rise in gross operating margin. The company added 8 new properties, reaching a total of 31 luxury trulli and villas. Top international clients are from the US (30%), UK (21%), and Northern Europe (21%), with Italian clientele at 10%. There was a 9% increase in average price and a 72% increase in sales of extra services, accounting for 10% of total booking value. Over 150 new 5-star reviews and 11 video reviews were acquired, with the Guest Angel mentioned in 74% of them. Puglia Paradise aims for a further 25% revenue growth in 2025, with the addition of three new villas.

🏖️ Thailand's National Tourism Authority reported 940,051 tourists from Southern Europe and the Mediterranean visited the country in 2024. Italy ranked second with 267,474 tourists, behind Israel (281,803) and ahead of Spain (207,710). Tourism revenue exceeded 64.39 billion Baht (approx. €1.8 billion). Nanthasiri Ronnasiri cited strategic airline partnerships as a growth factor. For 2025, the 'Amazing Thailand Grand Tourism and Sports Year 2025' campaign aims to enhance tourism quality and sustainability.

✈ In the European airspace, traffic is growing on average, yet countries like France, UK, and Germany lag behind. Germany's airports have called for political intervention due to the traffic shortfall. Southern and Eastern Europe surpass pre-pandemic levels, with Greece at +18%, Turkey at +12%, Portugal and Poland at +9%, Spain at +7%, and Italy seventh in Eurocontrol's ranking at +6%. Germany trails, only ahead of Finland and Sweden, at 84% of 2019 levels. Nordic countries face issues due to Russian airspace closures, whereas Germany's decline is due to national factors, including doubled governmental taxes and charges since 2019. From January 1 to December 1, 2024, nearly 10 million aircraft movements were recorded in European airspace, a 99% recovery rate from the same period in 2019. However, Germany is 16 percentage points behind in recovery. Without cost reductions, German airports' growth momentum may continue to decline yearly until 2030. Full recovery to the 2019 passenger volume of just under 250 million is not expected before 2029. For more, visit: www.eurocontrol.int.

🍷 Asti Spumante and Moscato d'Asti's production closed positively in 2024, exceeding 90 million bottles. Moscato d'Asti saw significant growth with over 33 million bottles, especially from the US, Italy, Korea, and China. Asti Spumante experienced a slight decrease in bottling but stable exports with only a 0.8% decline in the first nine months of 2024. Exports to Eastern Europe surged, notably Latvia (+5%) and Russia (+49%). The US exports dropped by 2%, while the UK rose by 10%. Moscato Bianco, cultivated in 51 municipalities across Alessandria, Asti, and Cuneo, spans about 10,000 hectares. There are 1,013 consortium companies, and 90% of production is exported.