Distribuzione e Revenue

📊 In 2024, Milan, Rome, and Madrid were the top European cities for business travel, accounting for 30% of corporate bookings via BizAway. Other Italian cities like Bologna, Turin, Florence, and Venice made the top ten. With business travel in Italy on the rise, BizAway saw a 57% increase in bookings compared to 2023. Giovanni Bernardi from BizAway highlights the recovery from the pandemic and optimism for 2025, as 52% of corporate buyers expect bigger business travel budgets.

🏕 Turkey witnessed a strong start to the year with a 6.1% increase in foreign tourist arrivals in January, hitting 2.17 million. Notable rises from Iran (13.6% to 240.6k), Bulgaria (2.1% to 165.8k), and Germany (5.4% to 150.6k), while arrivals from Russia and Georgia declined by 11.6% and 4.3% respectively. Following a record year with 52.6 million international tourists and $61.1 billion in tourism revenue in the previous year, Istanbul remains the top destination with 18.6 million visitors.

💾 Sébastien Bazin, CEO of Accor, announced in 2024 that the hotel group closed the year with a revenue of 5.606 billion euros, an 11% increase from the previous year, and a 5.7-point rise in revPar. Accor opened 293 hotels, adding over 50,000 rooms, growing the network by 3.5%. By December 2024, the portfolio included 850,285 rooms across 5,682 hotels and a pipeline of over 233,000 rooms (1,381 hotels). Growth forecasts predict annual revPar increases of 3-4%, network expansion of 3-5%, and revenue growth of 6-10%.

💥 Maui experienced the largest hotel revenue per available room (RevPAR) decline in the US last year at -13.2%. The slump, 18 months after Maui's wildfires, also affected hotel occupancy and average daily rates. Efforts are being made to boost tourism and hotel occupancy through marketing funds and initiatives involving travel agencies and tour operators.

✈ Flydubai reported a record profit before taxes of $674 million for the fiscal year ending December 31, a 16% increase over the previous year. Revenue reached $3.5 billion, up 15% from $3 billion in 2023. EBITDA grew by 15% to $1.1 billion. In 2024, the airline transported 15.4 million passengers and expanded its network to 131 destinations in 55 countries, including 97 underserved markets. Despite delivery delays of new aircraft, flydubai still added destinations such as Basilea, Bhairahawa, Islamabad, Lahore, Kerman, Kish Island, Langkawi, Penang, Mombasa, and the Red Sea.

🏖️ European tourism in Q4 2024 saw a +6.7% increase in foreign arrivals and a +4.8% rise in overnight stays compared to Q3 2023. Tourists spent 7.8% more in Europe in 2024, totaling €705 billion, with Western Europe driving nearly three-quarters of the regional expenditure. Despite geopolitical instability and high travel costs due to inflation, off-season and winter travel remained strong. Southern Europe's tourism growth slowed, while Northern Europe, especially Iceland with a +14% increase in arrivals in Q4 driven by natural attractions like the aurora boreale, gained popularity. Extreme weather events affected travel, notably in Spain's Valencia province, causing a slump in growth (-4.2% in November, -6.3% in December). Long-haul travel from Asia/Pacific, particularly China, is still -39.6% below pre-Covid levels, while US transatlantic trips mostly surpassed 2019 levels, with Turkey (+153%), Portugal (+91%), and Montenegro (+49%) leading the recovery.

🏖️ Holidu's research identified at least 30 Italian towns with less than 50,000 inhabitants as the most searched online. Maratea, Basilicata ranks first, followed by San Vito Lo Capo, Sicily, and Positano, Campania in third. Maratea leads with over 111,000 monthly searches, San Vito Lo Capo has over 92,000, and Positano nearly 91,500. Positano and Portofino are among the priciest with average nightly rates of €814 and €423, respectively, while Peschici and Scilla are more affordable at around €101 and €128 per night.

🏖️ European Tourism Commission (ETC) reports a 6.7% increase in foreign arrivals and a 4.8% increase in overnight stays in Q4 2024 compared to Q4 2023. Tourists spent 7.8% more in 2024, reaching €705 billion, driven by Western Europe. ETC notes off-peak travel is popular for its value, with consistent levels even during shoulder (Sep-Oct) and winter seasons. However, summer extremes and fewer travelers affected travel patterns. Southern European tourism slowed, while Northern Europe saw a rise due to natural attractions like the aurora borealis. Q4 2024 saw slower performance in Southern and Mediterranean destinations, but Italy reversed the trend with a 5.9% increase in arrivals and 10% more overnight stays compared to Q4 2019. Iceland became the fastest-growing winter destination with a 14% increase in arrivals from 2019. Extreme weather events impacted travel, causing delays and cancellations across Europe. Valencia's severe floods in November and December reduced Spain's arrival growth by 4.2% and 6.3%, respectively. Long-haul travel to Europe remains 5% below 2019 levels, largely due to slow Asian recovery, particularly China, which is 39.6% below pre-Covid levels. US transatlantic travel aids the post-pandemic recovery, with 22 out of 27

🏁 Via Francigena, an Italian religious route, saw increased attractiveness in 2024, with 87% of pilgrims walking and a slight drop in cycle-travelers to 13%. Italian pilgrims made up the majority at 70.7%, with others from France, the USA, the UK, and the Netherlands, marking 50 nations in total. Over 20% of these were under 25. April remained the top month to start the journey, with 26%, but 2024 showed a more even distribution of travelers throughout the year. The Tourism Minister, Daniela Santanchè, highlights the route's international reach and its role in breaking seasonal travel patterns.

✈ Ryanair leads European carriers with over 3,000 daily flights in 2024, an 8% increase from 2023. Eurocontrol data shows they averaged 3,044 flights per day. Lufthansa Group followed with 2,712 flights, up 5%, while IAG had 2,256 flights, reflecting a 4% increase. Air France KLM ranked fourth with 1,858 daily flights, and easyJet completed the top five with 1,553 flights, also up 5% from the previous year. Turkish Airlines, Lufthansa, and Air France also topped the list with 1,435, 1,144, and 999 daily flights, respectively.