Distribuzione e Revenue

✈️ ITA Airways expands for summer 2025 to 59 destinations (16 domestic, 27 international, and 16 intercontinental) plus 12 seasonal Mediterranean spots from Rome Fiumicino and Milan Linate. Beginning March 30, over 100 connections via codeshare agreements with Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Air Dolomiti. Turin-Olbia from July 26 to September 6, Milan Linate-Munich with two daily flights on weekdays and one on holidays. A new Rome-Mauritius route starts November 7 with two weekly flights.

🏖️ Japan introduces dual pricing system for major tourist attractions, charging higher prices for international visitors to combat overtourism and fund infrastructure improvements. Specific price differences are not yet disclosed, except for Junguria Okinawa, a nature theme park opening in July, charging foreigners 8,800 yen compared to 6,930 yen for locals. Japan aims to attract 60 million annual international tourists by 2030.

✈ Emirates expands its destinations served by the retrofitted B777 to include Seoul, South Korea, and Stansted airport in the UK. The Emirates Boeing 777 features a four-class configuration with Premium Economy cabins, new Business Class with 1-2-1 seating for maximum privacy, fully reclining seats, and personal minibars. This addition to their service is reported by traveldailynews.com.

🚘 Alessandro Patacchiola, managing director of Flexible Autos, reports the Italian car rental market in 2025 follows the 2024 trend with significant volume and transformation. The market, traditionally last-minute, showed early sales in 2024, which increased in 2025. The first quarter saw a price rise of 10/15% despite a 12% growth in 2024. Italian beach destinations lose share to Spain, the United States, and Greece.

🏖️ Crociere, Mare Italia, and Egypt top Italian summer vacation preferences, as reported by Bluvacanze's Osservatorio for Summer 2025. The trend analysis showed cruises at the peak of demand, followed by Sardinia, Puglia, Sicily, Calabria, and the Red Sea. The United States and traditional Mediterranean destinations like Spain and Greece complete the top choices. The top ten also include cruises in Northern Europe, Japan, and the Maldives. Travel agency usage increased by 15%, while average booking value dropped by 9% with early reservations. All-inclusive hotels and cultural experience tours are among the most sought-after products.

✈ Wizz Air adds Venice to Budapest route to its European network, with two weekly flights starting in March on Tuesdays and Saturdays, and a third flight added on Thursdays from April. The expansion in Italy includes five new routes from Venice announced last December and the addition of a second A321neo aircraft in the city. Tickets are now on sale.

🏖 Stefano Pompili, co-CEO of Veratour, reports that about 70% of clients plan their trips 60-90 days in advance, indicating a demand for quality, surprise-free vacations. Despite economic challenges, Veratour has contained price increases, sometimes absorbing costs to stabilize demand. Travellers prioritize vacations promising high emotional and qualitative impact, with Egypt, the Caribbean, Maldives, Italy, and Tunisia as popular destinations. Veratour focuses on the Mediterranean, launching two new villages in Cyprus and Rhodes and an exclusive Cyclades cruise.

✈ Italy achieves three first-place rankings among the world's best airports in the 2024 Airport Service Quality report by Aci World and Amadeus, surveyed from 700,000 passengers over 30 indicators in over 360 airports globally. Rome Fiumicino wins in the hub category for over 40 million passengers, also ranking first in all four categories: staff quality, ease of routes, airport pleasantness, and cleanliness. Milan Linate takes first place for airports handling 5 to 15 million passengers, while Ciampino Airport tops those with 2 to 5 million passengers. Spain dominates the small airport category, Morocco leads Africa with Casablanca and Marrakech, and the USA and Mexico triumph in North and Latin America, respectively.

🏎 On March 7 in Rome at Centro Studi Americani, the first day of the third edition of WoW-WomenMotor took place, focusing on female empowerment within the automotive sector and beyond. Organized by ANCI Città dei Motori and the Municipality of Imola, the event highlighted motor-related tourism's importance for Italy's economic development. Marina Lalli, President of Federturismo Confindustria, reported that mototourism generates about €3 billion in revenue for the Italian tourism economy and promotes year-round discovery of both popular and less congested destinations through museums, sports circuits, historic races, and enthusiast gatherings.

🏖️ Phocuswright reports travel market growth into 2024, with a 9% increase in spending from 2023 to 2024. Tourism growth surpasses global GDP growth but at slower rates. Travel product prices contribute to spending increases. Online vacation planning and booking lead in Europe at 66%, followed by North America and Asia-Pacific at 63%. Facebook and Instagram are top booking websites, with YouTube and Reddit gaining among younger customers. Total booking figures are expected to hit $2 trillion by 2026.