Conferenze e Fiere

🏕️ Fred Dixon, CEO of Brand USA, highlighted the European market's importance for U.S. tourism during the Brand USA Travel Week Uk & Europe 2024 in London. In 2019, travel arrivals from Europe nearly reached 16 million, with the sector seeing recovery. The introduction of 64 new air routes from European airports evidences growing connectivity. Dixon noted nearly half of European travelers to the U.S. aim to visit 2-3 cities, with an additional 20% exploring 4 or more. Travel motivation includes exploring new areas (43%) and revisiting past experiences (39%). Top U.S. travel activities are visiting state and national parks, shopping, cultural attractions, film and TV locations, and culinary experiences. Sports, especially NBA basketball and NFL football, are gaining popularity with 44% and 36% interest, respectively. Future high-profile events like the 2026 Fifa World Cup and the 2028 Olympics are expected to maintain high interest.

🇲🇽 Mexico Maravilloso, announced at TTG Travel Experience, aims to showcase Mexican wonders and excellence. Supported by Nayarit state and promoted by the Mexico's Chamber of Commerce and Consulate General in Italy, it includes seminars, cultural events, food experiences, workshops, and fam trips for trade professionals and press. Consul General María de los Angeles Arriola Aguirre emphasized Mexico's rich culture, paralleling Italy's historic and gastronomic heritage, while highlighting artists like Frida Kahlo and Diego Rivera.

🏤 Trenitalia and Ita Airways announce a status match program for their loyalty members, allowing CartaFreccia and Volare members to request a corresponding status within the next two weeks. The recognized status will be valid until December 31, 2025. This follows a previous offer launched in July, enabling point transfers between programs, as part of a strategic partnership involving Trenitalia, Ita Airways, and Aeroporti di Roma for integrated train-air intermodality. Marketing director of Trenitalia and CEO of Italia Loyalty, Mario Alovisi, and CEO of Volare and CCO of Ita Airways, Emiliana Limosani, confirm the continued collaboration.

✈ SAS plans to launch a direct route from Copenhagen to Nuuk, Greenland in summer 2025, coinciding with the opening of Nuuk's international airport by year's end. Marking SAS's return to Greenland after over two decades, this service, in partnership with Air Greenland, will enhance connections through the SkyTeam alliance. The route is a response to growing demand for unique travel experiences and positions Copenhagen as a key Scandinavian hub.

🇨🇺 Cuba Latin Travel reassures travelers that Cuba has returned to normalcy after a general blackout and a hurricane in the eastern part of the island, ready to safely welcome tourists. The electrical power has been restored gradually across provinces, with main tourist destinations and hotels unaffected due to generators. Two hotels in Varadero experienced temporary issues, quickly resolved by relocating guests. The hurricane impacted only remote areas like Baracoa, while tourist zones like Holguín and Varadero faced strong winds and storms without direct hits. Cuba Latin Travel emphasizes traveler safety and prompt incident management.

🇪🇳 Starting April next year, Iberojet will connect Madrid with Delhi through a direct flight, marking the airline's second Asian destination after Bangkok. This service by Ávoris' airline becomes the sole link between Spain and India since Air India ceased operations on the route four years ago.

🍝 Barilla celebrates World Pasta Day on October 25, highlighting pasta's role in fostering conviviality. A study by Unione Italiana Food on GenZ's relationship with pasta (conducted in May 2024 with 1,009 participants aged 18-30) shows 83.8% find pasta pleasurable and 79.2% say it boosts mood. Penne is the preferred pasta shape (23.3%), and carbonara the favorite sauce (50.3%). The University of Minnesota's study (March 2024) found regular shared meals reduce stress and improve emotional well-being. Barilla's "Sentirci Vicini" contest, running from September 3 to November 30, encourages shared meal experiences. Participants can win travel sets and a €2,000 flight voucher, with the final draw by February 14, 2025.

🏕 Over half of Italians (57%) plan to travel during the upcoming Christmas holidays, according to the Amex Trendex report by American Express. Of those traveling, 61% will stay within Italy and 54% will go abroad. Approximately 70% will travel for pleasure or to visit friends and relatives, and 81% are willing to pay more for a comfortable experience. The average expenditure is 843 euros for travel and 525 euros for entertainment. Half of the travelers (50%) will be accompanied by family or partners. Entertainment events such as Christmas markets and festivities (59%) and shows (31%) are top activities for the holiday season.

🎶 Vienna celebrates the 200th birthday of Johann Strauss II throughout 2025. Events include a grand exhibition at the Theatre Museum (December 4 - June 23), Johann Strauss. New Dimension immersive experience, and birthday events on October 25. Isabella Rauter highlighted that 50 million viewers annually watch the New Year's Concert by the Vienna Philharmonic, and the city hosts an average of 10,000 visitors every night in its theaters. The celebrations feature ten entertainment genres across 23 districts.

🍽 During the Rome Film Festival, Rome's restaurants and pizzerias feature culinary creations inspired by classic films. Chef Muro at ADELAIDE offers a traditional Neapolitan ragù dish, "Il Padrino," available until October 27. AQUAMARINA, celebrating Marcello Mastroianni's centenary, serves Pasta, Beans, and Cod along with a New York Sour cocktail. DON PASQUALE's Chef Boschi reinvents 70s-style Tortellini with cream and mushrooms, also until October 27. VICO Pizza&Wine introduces "Harry 'mbuttonato," a mini calzone tribute to "When Harry Met Sally," available during the festival.