L’Ungheria oltre Budapest: ecco la strategia dell’ente
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Máté Terjék, Head of Tourism Development Italy for Visit Hungary, reports positive tourism growth for Italy in the first eight months, ranking Italy third in arrivals and overnights in Budapest: 289,000 visitors, approximately 751,000 overnights, averaging 2.6 days per stay. Compared to the same period in 2023, Italian tourists increased by +27%, and overnights by +23%. Nationally, Italy ranks seventh. Terjék's strategy aims to extend average stays to over 4 days by December 2025, focusing on developing 'Budapest and its surroundings' and reinforcing regions like Balaton and Tokaj for year-round tourism.
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