Innovazione

🏕️ Access to Cogne, Valle d’Aosta, reopens on Saturday, July 27, after an overcoming flood disaster from June 29-30. The region promotes recovery via short videos on social media and YouTube, emphasizing undamaged localities. Regional Tourism Councilor, Giulio Grosjacques, invites tourists back, highlighting the region's operational readiness. The www.lovevda.it portal is revamped in five languages offering 600 pages and over 2,300 files on summer activities.

🏗️ Italian Exhibition Group (IEG) expands internationally with a strategic partnership with Smart City Business America Institute, planning to organize the SCB-Br Expo and Congress starting in 2025. The event, recognized for promoting smart city development in Brazil, emphasizes technology and innovation for self-sufficient and sustainable urban ecosystems. The first IEG-managed edition will occur on June 3-4, 2025, at the Expo Center Norte in São Paulo, aligning with IEG's acquisitions of MundoGeo and Expo InfraFM. Corrado Peraboni, IEG's CEO, highlights this as a move to strengthen their market presence in Brazil.

📍 The "Viaggio nel turismo del prossimo decennio" report by Randstad Research predicts future tourism professions will focus on digitalization, sustainability, and experiences. In tourism, there are 1.7 million workers, 53.4% with a diploma, 12.9% graduates, and 33.7% with compulsory school education. The sector comprises 73.9% medium-skilled, 17.1% high-skilled, and 9% low-skilled profiles. Emerging roles include destination manager, sustainable tourism expert, workation center manager, glamping manager, virtual travel advisor, experiential guide, olfactory tourism agent, traveler health and safety expert, ecotourism experience manager, and space travel manager. More info at www.randstand.it.

💸 Freenow has integrated Alipay+'s mobile cross-border payment solutions with its taxi travel services in seven European countries: Italy, Spain, Germany, Ireland, France, Greece, and Austria. Alipay+ General Manager in Europe, Pietro Candela, notes the benefits for Asian tourists, especially during the European Football Championship in Germany. Alipay+'s technology allows payments through Alipay (mainland China), AlipayHK (Hong Kong SAR, China), and Touch'n Go eWallet (Malaysia). AlipayHK users also earn personalized rewards for each Freenow ride.

🌎 Ponant has equipped its entire fleet with Starlink internet provided by Marlink, enhancing global guest wifi access. “Le Commandant Charcot” was the first to test Starlink antennas at the North Pole, as part of Ponant's commitment to offer the best connectivity even in remote areas. Starlink improves bandwidth and geographic coverage beyond the main geostationary satellite-managed Vsat network.

🏡 Lindbergh Hotels, represented by VP Marco Filippetti, is attending a roundtable event today at Palazzo Wedekind, Rome, starting 9:30 AM. Topics include new hospitality models and Italian tourism growth. The event features industry leaders like Angelica Corsini, Elisabetta Fabri, and Liliana Comitini. Lindbergh's latest venture, the tech-focused Homie Hotel in Rimini, expands their portfolio to 8 properties, aiming to revolutionize traditional accommodation with a tailored, digital experience.

💰 Millennials and Gen Z, known as 'point-and-click' consumers, are inclined towards embedded insurance in purchasing processes, with 84% of Gen Z and 75% of Millennials preferring it. Automotive and travel are the favored sectors for integrated insurance, with 30% of young generations likely to buy such policies. Embedded insurance market in travel and hospitality is projected to grow from $18.8 billion in 2023 to $37 billion by 2030, at a CAGR of 9.67%. Over 30% of insurance transactions are expected to be through integrated channels by 2028, with 82% of younger consumers preferring mobile devices for insurance purchases.

Via Goito 25 Rooms & Apartment in Peschiera del Garda offers a modern stay with remote check-in and enhanced comfort through Ave's domotic system for hotels, providing increased guest comfort, security, and optimized management and energy efficiency. The system includes external and internal card readers for secure access and energy savings, complemented by Ave's outdoor videophone station with contactless Mifare technology.

La trasformazione digitale è essenziale per la competitività nei settori turistico e ristorativo, con bandi nazionali e provinciali supportando la digitalizzazione. Tra questi, il Bando della Camera di Commercio Cremona (25 marzo - 28 giugno 2024), Milano Monza Brianza per la sostenibilità (13 marzo 2025 - 16 ottobre 2025) e per il Turismo in bici (28 febbraio 2024 - 16 ottobre 2025), e il bando nazionale FRI-TUR (1°-31 luglio 2024) offrono contributi e finanziamenti per la digitalizzazione e miglioramento dei servizi.