Innovazione

🍸 On World Dream Day, September 25, Sanpellegrino unveiled "Sweet Harmony," a non-alcoholic cocktail crafted by bartender Eleonora Romolini of Florence's Gunè Cocktail Bar. Created in 2012 by Ozioma Egwuonwu, the day highlights dreams as inspiration for personal and professional aspirations. "Sweet Harmony" combines Sanpellegrino Tonic with violet tea, saffron, apple, and biscuit, symbolizing the pursuit of dreams with its vivid purple color and dreamlike essence. Ingredients include Tanqueray 0%, honey mix with apple and saffron, and fiordaliso petal garnish.

🎢 Scarlet Lady, the first cruise ship in the Virgin Voyages fleet, will undergo a full restyling in mid-November. The renovation includes new suites, revamped dining with Lucky Lotus by Razzle Dazzle, and 24 ocean-view Seriously Suites. Grounds Club Too will become a contemporary space with a bar and lounge, and deck 16 will feature new VIP Cabanas. Upgrades also cover the spa and casino. Post-refit, a 16-night transatlantic voyage from Rome to Miami with stops at Barcelona, Malaga, Madera, and Tenerife is planned for the winter season.

💰 Glamour and Travel Ledger partnership enables rapid, efficient financial process automation, offering new booking services at the upcoming TTG Travel Experience. Over 1000 Italian agencies will benefit from reduced banking costs, enhanced transparency, and direct money control through TL Pay account, without additional charges.

🍗 Fileni, a leading poultry sector company, launched the new "Fileni 50% & 50%" line consisting of burgers and meatballs with an even mix of chicken and turkey meat proteins with plant proteins. The products, aimed at consumers seeking a balanced diet, come in two formats: a 2x100 gram burger pack and a 240 gram, 12-piece meatball pack. The packaging is 50% made from recycled plastic, showcasing the half-and-half meat and plant composition. Fileni, founded in 1965, is based in Cingoli, Macerata, and in 2022 reported a turnover of 635 million euros.

🚀 By 2040, air passenger demand is expected to reach 8 billion according to IATA projections. Sita's Passenger Insights 2024 report shows airline users consider technology essential, adopting digital air travel via smartphones - the new "remote control of travel." 70% are comfortable having a Digital Travel Credential on their devices, while 64% desire shorter airport queues through biometrics, despite half expressing data privacy concerns. Travelers have an average comfort level of 6.7/10 with biometrics. Sustainability is also a priority, with passengers willing to pay 11% more on ticket costs to offset carbon emissions, take slower or lighter flights to reduce environmental impact.

🏨 In Ferrara, Hotel Annunziata, part of Consorzio Visit Ferrara, has adopted an AI-powered chatbot to welcome visitors and provide real-time information. The AI chatbot, designed by AI Kosmo as a "digital concierge," responds to FAQs about the hotel, stay, and local tips. It allows staff to focus on complex guest needs. Users can interact with the chatbot via the hotel's website for immediate room availability and booking. The hotel replaced all QR codes with one chatbot-dedicated QR code, streamlining access to hotel information and local recommendations.

📚 The Italian version of the 'Experience Abu Dhabi Experts' e-learning platform targets industry professionals to impart skills for creating memorable experiences in Abu Dhabi. The platform contains specialized content organized into nine modules, covering Abu Dhabi’s cultural heritage, iconic monuments, and lodging options. Successful completion of the training awards a certificate, officially recognizing the participant as an ‘Experience Abu Dhabi Expert’. Originally available in English, German, French, Mandarin, Russian, Hindi, Arabic, and now Italian, the platform aims to be accessible in 13 languages globally.

📖 Ristoratori using digital menus from leggimenu.it, founded in early 2023 by Alessio Marzo and Chiara Ercoli, observed a 10% revenue increase. The experiment at Officine Ibba in Rome served over 1,100 covers, yielding €24,000 with a €2,200 surplus. Nearly 30,000 Italian restaurants use the platform. Customer satisfaction hit 90%, while only 3% were dissatisfied. The digital menu's features could potentially add €26,000 annually per restaurant.

🍹 "Spirit of Savoia" is a contest for Italian cocktail bars running from September 21 to December 21, inviting participants to create unique drinks using Savoia's vegan-certified aperitif wines. The challenge features SAVOIA Americano Rosso and SAVOIA Orancio. Entries will be included in the Difford’s Guide and the winner will be decided by SAVOIA's Global Team in early 2025, with an exclusive masterclass or guest bartending with Marc Alvarez. Consumers can win a 150 euro voucher by tagging @casa.savoia on Instagram.

🍫 Valsoia, an Italian company, is launching "Valsoia Zero," a palm oil-free, no added sugar, plant-based hazelnut and cocoa spread in October 2024. Developed to meet the health-conscious and environmentally sustainable demands of consumers, Valsoia Zero is dairy-free, catering to those with milk allergies or intolerances. This product aligns with the growing trend for plant-based spreads, as seen with the market's positive reception and rising demand for such products. CEO Andrea Panzani emphasizes the blend of flavor with health and environmental consideration.