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Ocse e turismo: i consigli ai Governi per crescere

🏖️ In the OECD report 2024, governments of 50 member countries are advised to play a strategic role in tourism's future. Norway launched a tourism roadmap this year, Costa Rica since 2022, and Iceland has planned until 2030. International tourism flows have reached pre-Covid levels, nearly all in Europe, with Portugal exceeding 2019 by 12.1%, welcoming 19.4 million tourists. Asia lags, while conflicts affect tourism negatively, like Finland's 22.3% and Israel's 33.9% drop due to the Russia-Ukraine conflict.
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Sita acquisisce Materna IPS per accelerare la digitalizzazione del trasporto aereo

🛫 Sita has completed legal and regulatory procedures to finalize the acquisition of Materna IPS, enhancing security solutions from check-in to baggage claim and boarding. The deal aims to accelerate the digitalization of the global aviation industry, optimizing check-in processes, baggage management, and security. Materna IPS integration strengthens Sita's position in Self Bag-Drop solutions, biometrics (serving 85% of air travelers worldwide), and check-in processes with CUTE and CUSS systems. Sita CEO David Lavorel focuses on unifying teams to create a competitive solution portfolio, promising smoother travel experiences for passengers globally.
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Stagione record: le previsioni di Etoa sull’Europa

🏆 Etoa and Forwardkeys describe Europe’s summer season of 2024 as poised to break records, with international arrivals in July and August expected to rise by 12% over the previous year, surpassing the 11% global growth forecast. The increase is driven by a 10% hike in intraregional travel and long-haul markets, with Asia up 11% and the USA by 21%. Urban destinations lead the growth, with Munich (+37%), Vienna and Zurich (both +23%), Prague (+22%), and Budapest (+21%). Medium-stays (63% of arrivals) are common, but short-stays (1-3 nights) have increased by 23%, making up 16% of total stays. Germany, hosting Euro 2024, saw a 19% increase in arrivals; Paris, with the Olympics, is doing well, especially with visitors from China (+124%), Japan (+57%), Germany (+32%), and the USA (+25%). Concerns remain over mass tourism protests impacting some of Europe's most popular destinations.
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Copenaghen premia i turisti responsabili

🌍 Copenaghen has launched the "CopenPay" program starting from July 15, rewarding tourists who act responsibly with free lunches, coffee, wine, museum entries, or kayak rentals. To qualify as 'virtuous tourists', visitors must recycle waste and use bicycles or public transport. The initiative includes 24 city attractions and venues, runs until August 11, and operates on an honor system, occasionally requiring photos or bus tickets as proof.
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Francia, proteste in Bretagna contro le navi da crociera: impedito uno sbarco

🌊 In France, environmental activists from Stop Croisières BZH and Extinction Rebellion blocked the entry of the Seven Seas Voyager cruise ship into Finistère port, Brittany, preventing 700 passengers from disembarking. Protesters, entering the water with a banner reading 'We are the iceberg,' highlighted the cruise industry's environmental impact.
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Malaysia Mega Sales, lo shopping diventa esperienza turistica

🛒 Malaysia Mega Sales, running until July 31, offers discounts up to 85% across retailers and malls in Malaysia. Expected to impact tourism revenues by approximately €20.17 billion for 2024. Launched by Tourism Minister Dato Sri Tiong King Sing and Tourism Malaysia Director General Manoharan Periasamy. In 2024, two sales events: June 15 - July 31 and November 15 - December 31; for 2025 and 2026, three annual events.
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Viareggio, il re dell’Arabia Saudita ospite del Grand Hotel Principe di Piemonte

🏦 King Salman bin Abdulaziz of Saudi Arabia, 88, in power since 2015, stayed for ten days at the Grand Hotel Principe di Piemonte, a five-star luxury hotel in Viareggio, accompanied by wives, grandchildren, and service staff, plus selected bodyguards. The hotel reserved 41 of its 80 rooms for his entourage, dedicating the entire third and fourth floors for the princesses and servants, and granted exclusive use of the rooftop and its kitchen. King Salman occupied the 150 square meter presidential suite, designed by Stefano Ricci. The hotel logistics were partially revised, including a play area for children, a private dining room in the Butterfly Room, and a taste test of dishes by star-rated executive chef Giuseppe Mancino with an Arab tester.
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