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🏖️ Italians ended their summer vacations spending over €28 billion on trips, stays, meals, and souvenirs, marking a 12% increase compared to 2023. In summer 2024, 38 million Italians vacationed at least a day, up by half a million from 2023. Preferred vacations were traditional 7-day trips (28%), followed by up to two-week stays (25%). The sea remained the top destination, with 32% staying within their region and 29% traveling abroad, mostly to Europe. Hotels and B&Bs were the most popular accommodations, while 13% used a second home, and 19% stayed with relatives or friends.

🏆 Atlanta tops the global airport rankings in August with 5.2 million seats available, followed by Dubai with nearly 5 million, and Tokyo Haneda with over 4.6 million. London Heathrow and Istanbul complete the top five. The big news is China's comeback, with Shanghai and Beijing ranking ninth and tenth. In international traffic, Dubai leads, followed by London and Amsterdam. Seoul jumps to fourth, while Istanbul and Frankfurt drop two spots. Europe's top airports remain unchanged from 2023, with Rome Fiumicino holding the eighth position and Munich overtaking London Gatwick for ninth.

🏖 In the first six months, Italy's tourism spending increased by 21% from the same period in 2023. Mastercard data revealed that national and international travelers contributed 36% and 64% respectively. German tourists lead Italy's international visitors, followed by Americans, Swiss, British, and French. The latter saw a 22% increase compared to 2023. Veneto region topped international tourism flows with a 32% increase, 71% from international tourists. For Venice, the top five spender corridors in July were Germany, Austria, Switzerland, the USA, and France, with American tourists' spending growing by 12.3% annually. European consumers prioritize experiences, accounting for 22% of total spend, surpassing pre-pandemic levels, with experiences and nightlife expenses in Europe hitting a five-year high of 12%.