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🏠 Global hotel demand over the past 17 months has surpassed 2019 levels, with a 6% increase in May. The database includes 83,000 hotels, indicating growth in areas like Rome (+6%), Paris (+4%), and stagnation in London. January-May 2024 occupancy in European cities ranged from 60-80%, with Milan at 70% and Rome at 68%. Rate increases for January-May 2024 over 2023 include Rome (+6%), Milan (+7%), Paris (+4%), and Brussels (+2%). Upcoming bookings show a +48% increase in weekday reservations. Luxury market performance in Italy shows Rome at 69% occupancy, Venice at 69%, Florence at 79%, Lake Como at 82%, Amalfi Coast and Capri at 75%. High season rates in 2023 peaked in June and July with Rome at €891, Florence at €960, and the Amalfi Coast and Capri at €1,890. In June 2023, Europe welcomed 2.7 million American visitors, with a year-over-year increase in April 2024 of 40,000 tourists in Italy. The Italian occupancy rate for the first five months of 2024 is 66%, with exceptions like Turin and Genoa exceeding 2019 levels. Lake Como is becoming a year-round destination with 60% occupancy already. Expectations for Milan and Rome suggest higher

📈 Direct bookings increased by 5% in April-June 2024 compared to Q1 2023, revenue from these bookings grew by 6%, and the ADR (Average Daily Rate) also saw a rise. Offline contact (email, forms, phone calls) went up by 20%. The United States remained the top country of origin for bookings, with Americans booking an average of 88 days in advance. Traffic from advertising campaigns grew by 3% from 2023, with direct traffic surging by 45%. Digital Advertising activities accounted for 36% of total revenue among Nozio’s clients in Q2 2024, a 5% increase over the same period in the previous year. Online advertising ROI averaged around 10x, slightly down from 12x in Q2 2023, reaching 15x when including offline contacts generated from campaigns.