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📊 Utilize spreadsheets to organize and calculate the percentage each sales channel contributes to the hotel's subtotal revenue. Track two key performance indicators (KPIs): direct revenue as a percentage of total hotel revenue, and direct revenue as a percentage of exclusively online channels. Regular updates on these KPIs help monitor direct channel performance over time. Strategies to improve position include enhancing website design, online booking experience, marketing strategies, loyalty programs, revenue management, and customer communication. Conversely, lower OTA rates, unanalyzed loyalty program participation, unmanaged contracts with tour operators, downgrading reservation systems, and halted digital marketing investments can harm direct sales. A second KPI, "direct channel revenue as a percentage of online revenue," completes the performance analysis, requiring only a simple spreadsheet and monthly calculations.

🏡 Palazzo Vecchio, a 600-year-old house in Taormina, has been transformed into a boutique hotel with an intimate and sophisticated atmosphere by owner Stefano Gegnacorsi. The hotel offers 12 luxury suites, each with unique styles like Contemporary, Baroque, Moroccan, Elegant, and Romantic, all featuring sea views. The architect Andrea Perra led the renovation, focusing on interior design, furniture selection, and technological updates. The hotel’s fine dining restaurant Monsù, led by Chef Giuseppe Privitera, serves traditional Sicilian dishes. The hotel also features a colonial-style orangerie, a rooftop Blue Sky Bar with panoramic views, and a wellness center with a Turkish bath, jacuzzi, and relaxation area. Additional services include guided thematic tours, cooking lessons, local product tastings, and various transportation options for excursions.