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  • 6 min

Fidelizzare per vincere: il potere dei programmi fedeltà oltre il Net ADR

💸 Loyalty programs in the hotel industry lead to a 19% lower cancellation rate, 51% earlier cancellations, 86% fewer no-shows, and 13% earlier bookings among members compared to non-members. Members stay 10% longer and book 8% more rooms per reservation. Nozio.com, launched in 2006, offers a membership at €44/month, helping hotels to increase direct bookings. In the first seven months of 2024, Nozio's promo code #NOZIO surpassed the total 2023 bookings and revenue, emphasizing the value of customer loyalty.
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Colpo di scena lungo raggio Troppa offerta, giù i prezzi

💸 The airline industry saw a price hike slowdown in autumn, with an expected trend reversal driven by increased supply, particularly on long-haul and intercontinental routes. Data from Cirium, analyzed by Corriere della Sera, revealed a significant drop in ticket prices this summer, exceeding predictions. The trend reversal began in late spring when airlines on routes to the US or China faced inadequate load factors, leading to price reductions. In the third quarter, ticket price changes varied by country: India (-3%), Argentina (-14%), Brazil (-17%), USA (-20%), Canada (-23%), and China (-27%), with Japan as the exception, showing an 8% increase. Future cutbacks in routes and frequencies for the winter season are anticipated, with adjustments expected for summer 2025.
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Ferrovia Italia-Francia: stop ancora fino al 2025

🚨 Restoration of the France-Italy railway line, collapsed due to a landslide near Saint-André on August 27, 2023, is now expected in early 2025. Sncf originally aimed for a fall 2024 reopening, but faced unexpected work complications. Daily, the route is used by around 30 international freight trains and 5-6 high-speed and local TER round trips. Specialized teams are working non-stop to recover thousands of tons of rock that buried the tunnel.
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Ethiopian Airlines inaugura la Silver Lounge ad Addis Ababa

🏨 Ethiopian Airlines has enhanced Addis Ababa's status as an African hub with the launch of its Silver Lounge located in Addis Ababa Bole International Airport, designed to accommodate up to 200 guests during peak hours. The lounge offers a range of services including dining areas, relaxation zones, a dedicated smoking room, children's corner, and ample luggage storage. Access is granted to Cloud Nine, ShebaMiles Platinum, Star Alliance Gold, and Silver cardholders. Mesfin Tasew, CEO of Ethiopian Airlines Group, highlighted the lounge as part of their continuous efforts to elevate hospitality standards.
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Wyndham Hotels & Resorts si espande nell’area Emea

🏨 Wyndham Hotels & Resorts excelled in Emea during the first half of 2024, signing 27 hotel contracts, opening 22 new hotels, and adding 1,400 rooms. Notable openings occurred in France, Germany, India, Turkey, and the UK. Emea's RevPAR grew by 15% in Q2. Wyndham Wroclaw Old Town in Poland became the city's largest hotel with 152 new rooms. The first Dolce by Wyndham in Turkey featured an all-inclusive resort with 155 rooms and suites. Expansion in India included three new hotels: The Earth Amritsar, Trademark Collection; Ramada Encore Udaipur Roopnagar; and Ramada Gorakhpur Gorakhnath Mandir Road. The TRYP by Wyndham brand also unveiled a new look.
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Wyndham porta il brand Trademark Collection anche in Corea del Sud

📍 Trademark Collection by Wyndham Hotels & Resorts debuted in South Korea with the opening of La Vie D'or Hotel and Resort in Hwaseong-si. The group now exceeds 30 hotels in the country. The 190-room hotel is located about 30 minutes by car from Seoul, spread over 330,000 square meters, featuring a nine-hole golf course, fitness center, spa, multiple pools, saunas, and fine dining restaurants, plus meeting and event spaces, and a business center. The Trademark Collection portfolio includes 262 mid-upper scale and upper scale independent and unique hotel properties in urban and resort destinations.
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