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📈 CEO Stefano Pompili of Veratour confirms a 6% growth and an increase in average price, positioning the company in the high-end market segment. Over 30% of clients chose Italy in the summer's peak, with Veratour aiming to match its 2019 turnover. The company predicts a closing turnover of €250 million, marking a return to the 2019 revenue figure. Despite reducing exposure to the volatile Red Sea region, Tunisia has grown near 10%, partially covering the middle market. Direct sales channel accounts for a minor percentage, with the traditional agency model still in place. Long-haul destinations show the Dominican Republic meeting targets while Cuba disappoints, awaiting significant hotel infrastructure renewal.

📍 Summer 2024 sees a tourism boom in Naples, Amalfi Coast, and the islands, driven by international markets. However, Cilento, as per ISTAT data, experiences a steep decline with foreign tourist numbers plummeting from 600,000 in 2014 to 186,000, a 67.6% drop. Overall, tourist trends hold strong with a 10-15% increase compared to the previous year, thanks to many foreigners, with Alicost reporting 60,000 passengers transported from June 1 to August 15.